Canadians Get Their Hearts Racing with the Launch of TROJAN® VIBRATIONS

The Makers of Trojan® Brand Condoms Introduce New Pleasure Line of Vibrators

TORONTO, Feb. 2, 2012 /CNW/ - Trojan®, one of the leading brands of sexual health products in Canada, is giving Canadian men and women a reason to spend more time in their bedrooms with the launch of TROJAN® VIBRATIONS, a new line of high quality vibrators with pleasure-enhancing, high-performance features. Powerful with soft textures and designed with a woman's body in mind, Trojan® Vibrating Tri∙Phoria™ and Trojan® Vibrating Pulse, are the result of extensive consumer research and are helping women and men reach new heights of pleasure.

According to a recent study by Leger Marketing, the majority of Canadian women (51 per cent) have used a vibrator and over 80 per cent have used one with a partner. In addition, 82 percent of Canadians agree that vibrators are part of a healthy sex life, indicating an openness and acceptance among Canadian women and men.  Trojan®, Canada's number one most trusted condom brand, is taking the next logical step in the evolution of sexual health: combining rigorous research and development with innovative design to offer hand-held vibrators.

"We listened to our consumers and responded by developing a line of trusted, high quality, and reliable pleasure products that offer a multitude of options for women and men," said Veronique Hamel, Director of Marketing and Development at Church & Dwight Canada. "By selling TROJAN® VIBRATIONS high quality line online and at mainstream retailers, we are increasing accessibility to items that can really play a positive role in the overall sexual wellbeing of Canadians."

Vibrating Tri∙Phoria™ and Vibrating Pulse are now available online at www.trojanvibrations.ca. They are the first products in a line of vibrators from the maker of Trojan® condoms that are also available at select drug, grocery and mass merchandisers.

Endless Buzz-worthy Options

Trojan® Tri•Phoria® vibrator is like 3-vibrators-in-1 as it comes with three high quality, interchangeable tips that help provide a variety of sensations including the feelings of firm pressure and focused stimulation. With eight different settings including five speeds and three varying pulse patterns, Tri•Phoria® offers 24 unique combinations for women and men.  Its unparalleled combination of pleasure options allows users to customize their stimulation. 

Trojan® Vibrating Pulse vibrator offers intense pleasure with six settings including three speeds and three pulse patterns. Its high quality soft silicone tip offers pleasure by way of precise stimulations, and can deliver intense, focused external simulation. Its compact size and quiet vibrations will allow for endless options to stimulate your senses.

For more information on TROJAN® VIBRATIONS products, visit www.TrojanVibrations.ca.

ABOUT TROJAN®

Trojan condoms, owned by Church & Dwight Co, Inc., are the number one selling and pharmacist recommended condom brand in Canada. Trojan® brand products are of the highest quality with a long heritage of reliability and satisfaction. Trojan® products are distributed by Church & Dwight Canada Corp, a leader in OTC health care, family planning and personal care with brands including; First Response®, Gravol®, Rub A535®, Ovol®, Orajel®, Spinbrush®, Arm & Hammer® and Nair®. Many Trojan® brand products are packaged at Church & Dwight Canada's 155,000 square foot manufacturing site in Montreal, Quebec. The manufacturing plant is equipped with an R&D laboratory and quality assurance facility. Trojan Condoms increase pleasure while reducing the risk. To learn more visit www.Trojan.ca and www.churchanddwight.ca.

ABOUT TROJAN® VIBRATIONS

TROJAN® VIBRATIONS is a line of high quality vibrators and vibrating rings that help users enhance their sexual pleasure.  This premium line of products offers unique features including multiple speeds and pleasurable pulse patterns in a variety of sizes and sensual designs to accommodate an individual's personal preferences.  For more information, visit www.TrojanVibrations.ca.

Leger Marketing OmniWeb Poll

The survey, conducted by Leger Marketing in October 2011, polled a representative sample of 1,508 Canadians, 18 years of age or older. Statistics quoted above reflect results for those aged 18-60.

SOURCE Trojan

For further information:

Media Contact:
Cayley Kochel, Veritas Communications
Email: kochel@veritascanada.com
Phone: O 416.955.4572 | C 647.330.3476

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