AGF survey finds investors turning to financial advisors to help them
AGF launches AGF.com/InvestorSurvey
TORONTO, June 19, 2014 /CNW/ - A recent Nielsen investor survey
commissioned by AGF Management Limited (AGF) found that seven in ten
Canadians are concerned they have not saved enough for retirement while
more than six in ten have not taken measures to protect their portfolio
against the potential of rising interest rates because they are not
sure what to do. This may provide an opportunity for increased
engagement between investors and their advisors.
The survey was conducted in February 2014 and polled 1001 Canadians
35-years and older with at least $25,000 in investible assets and found
69% of Canadians are concerned that they have not saved enough for
71% are somewhat or not at all knowledgeable about investing
59% are concerned about the effect rising rates may have on their
investment portfolio, but have done nothing to protect their portfolio
as they are not sure what to do
"We know people are not saving enough for their retirement and may not
be prepared to deal with future market volatility. What this survey
shows is that a growing number of Canadians recognize these as
important issues and want to address them," said Blake C. Goldring,
Chairman and Chief Executive Officer of AGF Management Limited.
"Financial literacy and financial advice are the best tools to employ
in these circumstances and these survey results indicate that Canadians
recognize the value of both. Our industry is critical to the long term
financial success of Canadians and we have a great opportunity to
reshape how investors approach savings and how they think about risk."
The Investment Disconnect
When asked if they were on track to meet retirement goals, 69% of
Canadians indicated concern that they have not saved enough for
retirement and only one in ten indicated they were confident they will
reach their retirement goals. Surprisingly however, when considering
their current investment state relative to where they want to be when
they retire, more than half (57%) believe they need to 'stay the
course' and continue with their current investment strategy, indicating
a disconnect between beliefs and actions.
Canadians also tend to take little action during down markets. On
average, Canadians believe they lost between 10% and 50% of their
investment portfolio as a result of the market slide of 2008, but one
in five were unable to indicate exactly how much they lost. Even in the
face of a substantial equity setback, less than half of Canadians (49%)
made adjustments to their portfolio.
Investors Recognize Investment Risks but Lack Strategies
When it comes to current investing strategies, 56% of Canadians are
concerned about the impact of rising interest rates on their portfolio,
but three-in-five (59%) claim they do not know what to do about it.
Similarly, although 80% of Canadians understand that there are benefits
to global diversification, 59% are unsure if investing outside of the
country is worth the risk. Overall, one-in-five Canadians say they do
not have any investments outside of Canada and an equal number are
unsure if they do.
Working with an Advisor Signals Better Overall Engagement and Confidence
In general, Canadians are seeking investment advice. The survey found
that three out of five Canadians have a financial advisor and three
quarters of them believe that he or she is important in helping them
make investment decisions. As well, 75% of those polled with an advisor
are very or somewhat active in planning for their retirement. As age
rises, so does the belief that financial advisors are very important.
"We look forward to working with investors and our advisor community to
address the critical issues that our survey findings have revealed,"
To learn more visit AGF.com/InvestorSurvey
AGF's investor study was conducted online among a sample of 1,001
Canadians ages 35 and older with $25,000 or more in investible assets.
The survey was administered from February 11th and February 25th, 2014 by Nielsen. As the study was completed using Nielsen's
proprietary online panel, it is precluded from reporting a margin of
error. The margin of error for a representative sample of this size
(n=1,001) would be ± 3.1 per cent, within a 95% confidence interval.
ABOUT AGF MANAGEMENT LIMITED
AGF Management Limited is one of Canada's premier independent investment
management firms with offices across Canada and subsidiaries around the
world. AGF's products include a diversified family of award-winning
mutual funds, mutual fund wrap programs and pooled funds. AGF also
manages assets on behalf of institutional investors including pension
plans, foundations and endowments as well as for private clients. With
approximately $36 billion in total assets under management, AGF serves
more than one million investors. AGF trades on the Toronto Stock
Exchange under the symbol AGF.B.
For further information:
Media, please contact:
Pamela Marchant, VP, Marketing Communications
AGF Investments Inc.