Canadian Students Continue to Lead the Way on Cell Phone Recycling

Recycle My Cell Student Challenge Winners Announced

OTTAWA, Feb. 28, 2013 /CNW/ - Recycle My Cell, Canada's national recycling program for mobile phones and accessories, announced today the winners of the third annual Recycle My Cell Student Challenge. Held again in partnership with Waste Reduction Week in Canada, the Challenge saw Canadian students from kindergarten to post-secondary collecting as many old wireless devices as possible, including cell phones, smartphones, wireless PDAs, pagers, accessories and cell phone batteries.

The Challenge took place from October 15 to November 15, 2012, with 131 schools across Canada participating. A total of 4,260 cell phones were collected through the Challenge, along with over 270 kilograms of wireless accessories and batteries.

"I want to thank all of the participants in this year's Challenge for showing us again that Canadian students continue to be dedicated to the environment, " said Bernard Lord, President & CEO of the Canadian Wireless Telecommunications Association (CWTA). "The success of the Recycle My Cell Student Challenge means a cleaner and more sustainable Canada for all of us, and these students should be applauded for their efforts."

"Students participating in Waste Reduction Week in Canada and the Recycle My Cell Challenge showed a tremendous amount of enthusiasm and passion for environmental stewardship," said Jo-Anne St. Godard, Secretariat of Waste Reduction Week in Canada and Executive Director, Recycling Council of Ontario. "With so many new and upgraded devices coming to market so quickly, it's imperative that we properly manage the end-of-life of the devices they replace. With only an estimated 12 per cent of mobile devices in Canada being recycled, building awareness with our youth and helping them take action is the foundation for better recycling rates."

Based on student population, the school in the participating province or territory that collected the most cell phones and accessories will receive a $500 donation to support the school's green initiatives.

The winning schools are:

Holyrood Elementary School, Edmonton, Alberta
Bench Elementary School, Cowichan Bay, British Columbia
Andrew Mynarski V. C. Junior High School, Winnipeg, Manitoba
Tide Head Elementary School, Tide Head, New Brunswick
Long Island Academy, Beaumont, Newfoundland and Labrador
Dr. T.L. Sullivan Junior High School, Florence, Nova Scotia
Antler River Elementary School, Muncey, Ontario
Colonel Gray Senior High School, Charlottetown, Prince Edward Island
Le Jardin des Rêves, Saint-Laurent, Québec
Winston High School, Watrous, Saskatchewan

The Recycle My Cell Student Challenge was made possible by the generous support of the Recycle My Cell Partners: Bell, BlackBerry, Dell Canada Inc, Eastlink, GEEP Inc., GREENTEC, LG Electronics Canada Inc., Lynx Mobility, Mobilicity, Motorola Mobility, MTS, Nokia, Rogers Communications, Samsung Electronics Canada Inc., SaskTel, Sims Recycling Solutions, Sony Mobile Communications, TBayTel, TELUS, Videotron, Virgin Mobile Canada and WIND Mobile.

Recycle My Cell thanks all of the schools that participated in the third annual Recycle My Cell Student Challenge. If your school is interested in participating in the next Challenge, please contact info@recyclemycell.ca.

Recycle My Cell operates year round, and if you would like to host a Recycle My Cell collection site in your community, please visit http://www.recyclemycell.ca/host-a-drop-off-location. There is no cost to participate, and you will be providing a valuable service to your community by ensuring that e-waste is recycled responsibly.

About Recycle My Cell
Recycle My Cell is Canada's national recycling program for mobile phones and accessories. The bilingual Web site - www.RecycleMyCell.ca and www.recyclemoncell.ca - allows consumers to simply enter their postal code to locate the 10 drop-off locations closest to them where their devices will be accepted, regardless of brand or condition. The free program is run by the Canadian Wireless Telecommunications Association (CWTA), in conjunction with cell phone carriers and handset manufacturers, who have come together to raise awareness about the importance of cell phone recycling.

About Waste Reduction Week in Canada
Waste Reduction Week (WRW) in Canada was developed in 2001 by a coalition of 13 recycling councils and sister organizations from across Canada and is delivered each October by the same group. The program's goal is to inform Canadians about the environmental and social ramifications of wasteful practices. WRW uses its "take action" messaging to empower all Canadians to adopt more environmentally conscious choices. Waste Reduction Week provides Canadians with information and ideas to reduce waste in all facets of daily living, creating solutions to the many environmental challenges we face. Learn more at www.wrwcanada.com.

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SOURCE: CANADIAN WIRELESS TELECOMMUNICATIONS ASSOCIATION

For further information:

Media information and interview opportunities:
Ashlee Smith, CWTA
613-233-4888 ext. 227
asmith@cwta.ca

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CANADIAN WIRELESS TELECOMMUNICATIONS ASSOCIATION

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