Western chains continue to move East, with real estate and branding
critical success factors
TORONTO, May 30, 2013 /CNW Telbec/ - Go big or go home. That's the
message from Canadian foodservice executives when asked about best
practices for restaurants moving into new regions.
"The whole development cycle for a new market is critical," said Paul
Hollands, chief executive officer of A&W Food Services of Canada Inc.
"It's about more than being on the right corner. It's about looking at
your entire expansion process strategically. You've got to be committed
to your plans and you've got to put your best people on the ground to
make it happen."
With restaurant brands such as Earls Kitchen + Bar, Joey Restaurant,
Moxie's Grill & Bar, State & Main Kitchen & Bar and Cactus Club Café
moving from Western Canada to Ontario and points further east, it's a
hot topic in the foodservice industry today. Hollands and others
provided a preview of the remarks they've prepared for a panel
discussion on this topic that will take place at the Canadian
Restaurant Investment Summit (CRIS) today in Toronto.
In addition to real estate, there are three other areas that
restaurateurs should pay attention to when expanding, said Robert
Carter, executive director of foodservice at NPD Group and panel
moderator. Those areas are brand strength, brand awareness and
"It's interesting to look at the concepts that are successfully going
from west to east," said Mark Pacinda, president and chief operating
officer of Boston Pizza International Inc. "Ontario has 12.9 million
people and Alberta has 3.7 million people — they're totally different
markets. But there are unique elements of the west coast culture and
dynamics that have led to success for chains that expand across the
For Derek Doke, president of FranWorks Group of Companies, which owns
Original Joe's and State & Main restaurants, brand differentiation and
operational growth go hand-in-hand. "We always want to maximize our
productivity. We're sensitive to the size of our stores so we control
that footprint. That's why we target end cap real estate more so than
freestanding stores," he explained.
CRIS brings together restaurateurs, chain executives, franchise
operators, investors, lenders and key suppliers from across the
country. The event delivers insights and information with a tight focus
that is uniquely Canadian. For more information, please visit the web
site (http://www.restaurantinvest.ca/) or follow CRIS on Twitter (https://twitter.com/CRIS_Toronto).
About GE Capital, Franchise Finance
GE Capital, Franchise Finance is a leading lender to the franchise
finance market, serving the restaurant and hospitality industries. We
specialize in financing regional and national restaurant businesses of
all sizes across the country. In the past 11 years, we've provided 725
restaurant customers with $1.25 billion in financing for 1,525 property
locations. In the Canadian hotel market, we provide financing for
nationally known brands in the limited and select-service segments of
With 19 offices throughout Canada, GE Capital (http://www.gecapital.ca) offers a wide variety of financial products and services to address
commercial financing and fleet management needs in many phases of a
business' lifecycle. From equipment finance to working capital and
growth financing to large asset-based and restructuring loans, we apply
our wealth of industry expertise to develop custom solutions for your
company. Some of the industries in which we specialize include
transportation, construction, manufacturing, aerospace, automotive,
mining, energy, wholesale, retail, restaurant and hotel franchise
financing. To follow company news on Twitter, go to https://twitter.com/GELendLease.
GE (NYSE: GE) works on things that matter. The best people and the best
technologies taking on the toughest challenges. Finding solutions in
energy, health and home, transportation and finance. Building,
powering, moving and curing the world. Not just imagining. Doing. GE
works. For more information, visit the company's website at www.ge.com.
SOURCE: GE Capital Canada
For further information:
GE Capital, Canada
GE Capital, Americas