Canadian Diabetes Association and MedicAlert® Foundation Canada partner to protect people with diabetes

TORONTO, June 27, 2014 /CNW/ - A new partnership between MedicAlert Foundation Canada (MAFCA) and the Canadian Diabetes Association (CDA) means that Canadians living with diabetes will benefit from a special offer on their MedicAlert bracelets.

The first to benefit from this partnership are the 1,600 youth attending the CDA's national D-Camps program, launching on June 29. Over the course of the summer, campers who enroll will receive a free $39 Urban Link MedicAlert bracelet designed for this audience, or this amount applied to a bracelet of greater value.

In addition, the more than three million Canadians living with diabetes who become new MedicAlert members through this partnership by June 30, 2015, will receive a free $39 bracelet or this amount applied to a bracelet/ID of greater value.

MAFCA is generously donating $10 to the CDA for each new member who joins through either offer.

CDA's D-Camps are the only ones offered across Canada (with the exception of Quebec) for children living with type 1 diabetes. Each year, the 12 camps provide a unique experience for children aged seven to 15 living with type 1 diabetes. Along with a fun experience, the campers learn to be independent in managing their diabetes with the support of a professional medical team. New this year is the launch of Camp Huronda – York University Diabetes Sports Day Camp.

Ellie Eplett, 13, who has gone to D-Camps for three years, summarizes her experience: "D-Camp is the best part of summer. I love going because it gives me the chance to relax and be carefree, knowing my diabetes isn't going to get in the way of anything I want to do and knowing that my diabetes is being well taken care of. It's a chance to meet other kids with type 1 diabetes, just like me! I have made lifelong friendships and countless memories."

Camille Lisser, 11, is going to her fourth D-Camp this summer. She appreciates being well looked after: "The nurses are so caring. Once I had low blood sugar at night and the nurse came to walk me to the Insul-Inn (on-site clinic). It was a very cold night and they wrapped my friend and me in a blanket. Then they walked us back when we were done. I knew I was in good hands."

Camille's father, Jim Lisser, says: "We are thrilled that Camille enjoys D-Camp so much as well as the independence it allows her. Being with other kids with type 1 diabetes is also a great experience for her."

Robert Ridge, MAFCA CEO and President, says: "Our partnership with CDA will help more Canadians living with diabetes benefit from the protection and peace of mind MedicAlert provides. As it does for over a quarter of MedicAlert members here in Canada who have this condition, MedicAlert can speak for them in medical emergencies when they cannot."

Rick Blickstead, CDA President and CEO, says: "This partnership is one more way for us to help Canadians living with diabetes. This is a challenging disease to manage every single day, therefore, making information available to health-care professionals who treat people with diabetes in an emergency is a life-saving service."

More information and backgrounders are available at www.diabetes.ca, www.dcamps.ca and www.medicalert.ca.   

Video with caption: "Video: Canadian Diabetes Association D-Camps - Camp Huronda in Huntsville, Ontario". Video available at: http://stream1.newswire.ca/cgi-bin/playback.cgi?file=20140627_C3617_VIDEO_EN_3996.mp4&poster=http%3A%2F%2Fphotos.newswire.ca%2Fimages%2F20140627_C3617_VIDEO_EN_3996.jpg&order=1&jdd=20140627&cnum=C3617

Image with caption: "MedicAlert Foundation Canada Urban Link bracelets (CNW Group/Canadian Diabetes Association)". Image available at: http://photos.newswire.ca/images/download/20140627_C3617_PHOTO_EN_3993.jpg

Image with caption: "Four D-Campers preparing for rock climbing (CNW Group/Canadian Diabetes Association)". Image available at: http://photos.newswire.ca/images/download/20140627_C3617_PHOTO_EN_3998.jpg

SOURCE: Canadian Diabetes Association

For further information: Paul Kilbertus, Senior Manager, Strategic Communication, CDA, paul.kilbertus@diabetes.ca, Office: 416-408-7083, Cell: 416-866-5187; Phil Drash, Director, Marketing, MAFCA, pdrash@medicalert.ca, Direct: 416-490-3521, Mobile: 416-579-5800

LIENS CONNEXES
http://www.diabetes.ca

Profil de l'entreprise

Canadian Diabetes Association

Renseignements sur cet organisme


FORFAITS PERSONNALISÉS

Jetez un coup d’œil sur nos forfaits personnalisés ou créez le vôtre selon vos besoins de communication particuliers.

Commencez dès aujourd'hui .

ADHÉSION À CNW

Remplissez un formulaire d'adhésion à CNW ou communiquez avec nous au 1-877-269-7890.

RENSEIGNEZ-VOUS SUR LES SERVICES DE CNW

Demandez plus d'informations sur les produits et services de CNW ou communiquez avec nous au 1‑877-269-7890.