TORONTO, May 16, 2013 /CNW/ - Canadians in relationships who also have
children at home are almost twice as likely as those without to have
"cheated" on their spouse/partner/significant other by streaming a TV
program(s) before/without them, according to a recent survey conducted
by Harris Interactive on behalf of Netflix1. But don't start grilling
your significant other or giving them the evil eye just yet.
Twenty-three per cent of those in a relationship who have children in
their home indicated that they have "cheated" on their
spouse/partner/significant other by streaming a TV program(s) before
their partner had a chance to watch, versus just 12 per cent of those
without children. Additionally, 29 per cent of those with children
indicated that they have been "cheated" on in the past2.
Those in a relationship who have kids in their home are more likely to
"cheat" by streaming a TV program(s) while in the bathroom, before
their significant other had a chance to watch.
Fourteen per cent of those in a relationship who have kids in their home
confessed to their partner they watched a streamed program before them
and 36 per cent of those in a relationship who have kids said they
would feel guilty after streaming a show without their partner.
"For all of the joy and innovation that comes with streaming TV shows on
Netflix, it's clear this paradigm shift has had a cultural impact and
effect on human behavior," said Ted Sarandos, Chief Content Officer for
Netflix. "Our researchers investigated the situation, and it's clear
many people are 'cheating' on their significant other by watching
ahead. Let me be clear: Netflix does not condone adultery. As
always—our message is to Watch Responsibly."
Other interesting data from the survey:
"Cheaters"3 chose a number of different locations:
64 per cent would be likely to do so at home by themselves on the main
18 per cent admitted they would watch while their significant other was
traveling for work
Seven per cent would watch during a break at work, while six per cent
would watch while traveling for work
Four per cent admit that they would "cheat" by streaming a TV program in
Perhaps to get out of sleeping on the couch, results showed that many of
those in a relationship would do any of the listed behaviors to try to
hide that they watched a TV program via streaming before their
significant other. Of those who would do any of the listed actions:
34 per cent would not spoil scenes before they happened
39 per cent would re-watch with their partner without saying anything
Eight percent would re-watch and "fake it" with emotion
16 per cent would feel so guilty that they would need to confess to
A little more reckless with their viewing habits, younger couples (31
per cent of those ages 18-39) were more likely to have "cheated4" than older couples (six per cent of those ages 50+).
Younger adults appear more likely to come clean about "cheating" than
their older counterparts—21 per cent of those ages 18-39 vs. five per
cent of those ages 40-49; and three per cent of those ages 50+.
Netflix continues to revolutionize entertainment by letting viewers
control what and when they watch. Netflix is not responsible for trust
issues, lovers' spats, or marital troubles that arise because the
programming offered is just too addictive.
1 Survey was conducted online within Canada by Harris Interactive on
behalf of Netflix from April 23-26, 2013 among 1,011 Canadian adults
(of whom 664 are married, living with a partner or dating) ages 18 and
2 Their spouse/partner/significant other watched a program(s) via
streaming before/without them.
3 Those in a relationship who would "cheat" by streaming TV program(s)
before their spouse/partner significant other had a chance to watch.
4 Have watched a program(s) via streaming before their
spouse/partner/significant other had a chance to watch it/them.
The survey was conducted online within Canada by Harris Interactive on
behalf of Netflix between April 23rd and April 26th, 2013 among 1,011 adults ages 18 and older (of whom 664 are married,
living with a partner or dating) via its Global Omnibus product.
Figures for age, sex, education, region, household income and ethnicity
were weighted where necessary to bring them into line with their actual
proportions in the population. This data were weighted to reflect the
composition of the general adult population. For complete survey
methodology, including weighting variables, please contact email@example.com.
Netflix is the world's leading Internet television network with more
than 36 million members in 40 countries enjoying more than one billion
hours of TV shows and movies per month, including Netflix original
series. For one low monthly price, Netflix members can watch as much as
they want, anytime, anywhere, on nearly any Internet-connected screen.
Members can play, pause and resume watching, all without commercials or
commitments. Learn more about how Netflix (NASDAQ: NFLX) is pioneering
Internet television at www.netflix.com or follow Netflix on Facebook and Twitter.
ABOUT HARRIS INTERACTIVE
Harris Interactive is one of the world's leading market research firms,
leveraging research, technology, and business acumen to transform
relevant insight into actionable foresight. Known widely for the Harris Poll® and for pioneering innovative research methodologies, Harris offers
proprietary solutions in the areas of market and customer insight,
corporate brand and reputation strategy, and marketing, advertising,
public relations and communications research. Harris possesses
expertise in a wide range of industries including health care,
technology, public affairs, energy, telecommunications, financial
services, insurance, media, retail, restaurant, and consumer package
goods. Additionally, Harris has a portfolio of multi-client offerings
that complement our custom solutions while maximizing our client's
research investment. Serving clients in more than 196 countries and
territories through our North American and European offices, Harris
specializes in delivering research solutions that help us - and our
clients - stay ahead of what's next. For more information, please visit
SOURCE: Netflix, Inc.
For further information:
Netflix, Inc., Nada Antoun, firstname.lastname@example.org, 408-348-1239, or Environics, Amanda Fearon, email@example.com, 416-969-2654
PRN Photo Desk, firstname.lastname@example.org