TORONTO, March 21, 2013 /CNW/ - Canadian Consumer Confidence recovered slightly in March after falling quite sharply during the
According to the latest consumer confidence survey conducted by TNS, the Canadian Consumer Confidence Index regained a
single point, edging back up to 96.5 after falling from 99.1 to 95.5 in
"Canadians' confidence in our economy experienced a slight bounce in
March after a very hard fall in February. The slight increase tends to
be more reflective of a collective uncertainty as to what's going to
happen next, as opposed to more optimistic thinking for the future." explained Norman Baillie-David, Senior Vice President of TNS in Canada
and Director of the Marketing and Social Research firm's monthly
"March's results are showing that Canadians have mixed feelings:
they're feeling better about their situation right now, but aren't sure
about what's coming down the pipe, which makes the contents of today's
Federal budget all the more important. Many of those who felt very
pessimistic last month, bringing the index down, have taken a deep
breath and seen February's bad economic news hasn't affected them
personally all that much; but they're reserving judgement for the
The Present Situation Index, which measures how people feel about the economy right now, which
plunged almost six full points in February, rebounded the strongest
amongst the three sub-indices in March, gaining back 3.4 points and
rising from 93.9 back to 97.3, reflecting a collective sigh of relief.
The Expectations Index, which measures people's outlook for the economy six months from now,
remained relatively flat again in March, dropping 0.7 points from 101.8
to 101.1, which in fact should be interpreted as no drop at all in
statistical terms. This shows that even though Canadians feel somewhat
more confident about their present situation, it's translating into
optimism for the foreseeable future.
The Buy Index, which measures the extent to which Canadians feel that now is a good
time to purchase a "big ticket item" such as a car or a major household
appliance, also remained flat in March after dropping 3.6 points in
"With the housing market still retreating and with news of an impending
Federal budget (being tabled today), Canadians are holding their cards
close to their chest with regards to their spending plans. This may be
a worrying sign for the consumer durables and home renovation retail
sectors, as Spring usually tends to lift spirits as Canadians buy new
homes and/or spruce up their existing homes with new appliances and
home renovation projects. How Canadians react to the Budget with regard
to their spending plans will be crucial for consumer confidence going
forward." added Mr. Baillie-David.
Full report with charts available at:
Consumer Confidence Index tracks Canadians' attitudes about the economy each month and is part of
a global study conducted by TNS in 18 countries. Three indices are
produced each month to show how confidence in the economy is changing: Present Situation Index; an Expectations Index; and a Buy Index.
The Canadian fieldwork is conducted using the firm's national bi-weekly
telephone omnibus service, TNS Express Telephone. A total of 1,015
nationally representative Canadian adults were interviewed between
March 11 and March 14, 2013. For a survey sample of this size, the
margin of sampling error is plus or minus 3.1 percentage points, 19
times out of 20.
About TNS and Kantar
TNS (www.tnscanada.ca) is the Canadian arm of TNS Global. TNS advises clients on specific growth strategies around new market
entry, innovation, brand switching and stakeholder management, based on
long-established expertise and market-leading solutions. With a
presence in over 80 countries, TNS has more conversations with the
world's consumers than anyone else and understands individual human
behaviours and attitudes across every cultural, economic and political
region of the world. TNS is part of Kantar, one of the world's largest
insight, information and consultancy groups.
Please visit www.tnsglobal.com for more information.
Kantar is one of the world's largest insight, information and consultancy
groups. By uniting the diverse talents of its 13 specialist companies,
the group aims to become the pre-eminent provider of compelling and
inspirational insights for the global business community. Its 28,500
employees work across 100 countries and across the whole spectrum of
research and consultancy disciplines, enabling the group to offer
clients business insights at each and every point of the consumer
cycle. The group's services are employed by over half of the Fortune
Top 500 companies.
Please visit www.kantar.com for more information.
For further information:
If you want more information on these results please contact:
Norman Baillie-David, MBA, CMRP
(613) 230-4408 x101