Canadian Consumer Confidence Rebounds in May - but variability means there is still considerable uncertainty

TORONTO, May 16, 2013 /CNW/ - After a downward slide over the last three months, Canadian Consumer Confidence rebounded significantly in May, as Canadians appear to have shaken off bad economic news on jobs and the slumping housing market. 

Consumer Confidence Index tracks Canadians' attitudes about the economy each month and is part of a global study conducted by TNS in 18 countries. Three indices are produced each month to show how confidence in the economy is changing: Present Situation Index; an Expectations Index; and a Buy Index. 

A detailed report, including charts for all indices produced and commentary from Norman Baillie-David, Senior Vice President, Director of Public Opinion Research, and Head of Qualitative Research and Strategy for TNS in Canada is now available at http://www.tnscanada.ca/news/2013.5.16-CCI-Tracking-2013-05.pdf .

A total of 1,015 nationally representative Canadian adults were interviewed between May 6 and May 9, 2013. For a survey sample of this size, the margin of sampling error is plus or minus 3.1 percentage points, 19 times out of 20. 

TNS
TNS (formerly known as TNS Canadian Facts) is the Canadian arm of TNS Global. TNS advises clients on specific growth strategies around new market entry, innovation, brand switching and stakeholder management, based on long-established expertise and market-leading solutions. With a presence in over 80 countries, TNS has more conversations with the world's consumers than anyone else and understands individual human behaviours and attitudes across every cultural, economic and political region of the world. Please visit www.tnsglobal.com for more information. 

TNS is part of Kantar (www.kantar.com), one of the world's largest insight, information and consultancy groups.


PDF available at: http://stream1.newswire.ca/media/2013/05/16/20130516_C7843_DOC_EN_26836.pdf

SOURCE: TNS

For further information:

Norman Baillie-David, MBA, CMRP
Senior Vice President, Qualitative and Public Opinion Research
(613) 230-4408 x101
norman.baillie-david@tnsglobal.com
Twitter: @NBaillieDavid
www.tnscanada.ca

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