Canadian Consumer Confidence Appears To Be On A Slow Decline Since Beginning of 2013

TORONTO, Nov. 6, 2013 /CNW/ - Canadians see little to no improvement in their situation. The lacklustre results can be attributed to continued slow economic growth, which is resulting in the lack of big increases in salaries or employment prospects, which has been somewhat tempered by a corresponding rise in stock market indices over the same time period. According to TNS latest consumer confidence survey, the Canadian Consumer Confidence Index dropped over the summer from a high of 97.7 to 93.3 in September and coming back very slightly to 93.7 in October. 

Consumer Confidence Index tracks Canadians' attitudes about the economy each month and is part of a global study conducted by TNS in 18 countries. Three indices are produced each month to show how confidence in the economy is changing: Present Situation Index; an Expectations Index; and a Buy Index. 

A detailed report, including charts for all indices produced and commentary from Norman Baillie-David, Senior Vice President, Director of Public Opinion Research, and Head of Qualitative Research and Strategy for TNS in Canada is now available at http://www.tnscanada.ca/news/2013.11.06-CCI-Tracking-2013-11.pdf .

TNS conducts the survey using the firm's national bi-weekly online omnibus service, TNS Express Online. A total of 1,000 nationally representative Canadian adults were interviewed between October 3 and October 7, 2013. Having recently switched entirely from a telephone to an online methodology, weighting factors have been used to correct for any deviations caused by this transition. The margin of error on the telephone survey results is 3.1%, 19 times out of 20. As the online panel sample is a non-probability sample, margins of error do not apply. 

TNS
TNS (formerly TNS Canadian Facts) is the Canadian arm of TNS Global. TNS advises clients on specific growth strategies around new market entry, innovation, brand switching and stakeholder management, based on long-established expertise and market-leading solutions. With a presence in over 80 countries, TNS has more conversations with the world's consumers than anyone else and understands individual human behaviours and attitudes across every cultural, economic and political region of the world. Please visit www.tnsglobal.com for more information. 

TNS is part of Kantar (www.kantar.com), one of the world's largest insight, information and consultancy groups.

PDF available at: http://stream1.newswire.ca/media/2013/11/06/20131106_C4365_DOC_EN_33027.pdf

SOURCE: TNS

For further information:

Norman Baillie-David, MBA, CMRP
Senior Vice President, Qualitative and Public Opinion Research
(613) 230-4408 x101
norman.baillie-david@tnsglobal.com
Twitter: @NBaillieDavid
www.tnscanada.ca

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