Canada's Olympic Broadcast Media Consortium To Revive Critically-Acclaimed Feature Segments for London 2012

- Superbodies, Difference Makers with Rick Hansen, The Experts, and more are back for the 2012 Games -

- Sponsors include Chevrolet, Hotels.com®, Lexus, McDonald's, P&G, RBC, and RONA -

- Beginning today, The Experts is available on CTVOlympics.ca and RDSolympiques.ca -

- Follow @CTVOlympics for updates on additional feature release dates -

"You can be forgiven if you've been sitting on your couch with a box of tissue these past two weeks, frankly, the hardest heart didn't stand a chance."
- Calgary Herald's Karin Klassen on the Consortium's features that aired during Vancouver 2010

To tweet this release: http://bit.ly/M5HtsV

TORONTO, July 4, 2012 /CNW/ -  Canada's Olympic Broadcast Media Consortium announced today its features, overwhelmingly embraced by Canadians during Vancouver 2010, will return for the London 2012 Olympic Games. These acclaimed productions include Canadian Performances, Difference Makers with Rick Hansen, The Experts, Gold Medal Moments, Snapshots, Gemini Award-winning Superbodies, and Upclose. The insightful Stephen Brunt Essay also returns as a multi-part series. In addition, the new feature Raising an Olympian pays tribute to the sacrifices and unwavering support from moms of Canadian Olympic athletes. Features will air during the Games on multiple Consortium platforms, including CTV, RDS, Sportsnet, TSN, V, CTVOlympics.ca, and RDSolympiques.ca.

** MEDIA NOTE ** - For descriptions and clips of the Consortium's features, see below.

The cornerstone of the Consortium's coverage has always been to deliver the high-quality stories of athletes in the most honest and authentic way. Led by the three-time Gemini Award-winning producer Don Young, this year's features include, among others, Canadian women's soccer team captain Christine Sinclair, who is hoping to lead her team to gold; Clara Hughes, one of Canada's most decorated Olympians; and Jamaican superstar Usain Bolt, who was interviewed in Kingston, Jamaica after he received an honourary Doctor of Laws degree from the University of the West Indies.

"Storytelling has always been the foundation of our content plan," said Rick Chisholm, Executive Vice-President, Broadcasting, Canada's Olympic Broadcast Media Consortium. "It was an easy decision to bring back these remarkable signature features, now with a new Summer athlete focus. Each will undoubtedly strike an emotional chord and provide another rich layer of engagement to help viewers in getting to know these athletes even better."

Canadian Performances
Presented by RONA

This feature highlights positive news stories of the day involving Canadian athletes at London 2012, including top 10 Canadian performances and outstanding Canadian results. Watch Canadian Performances presented by RONA during OLYMPIC MORNING, OLYMPIC DAYTIME, and OLYMPIC PRIME TIME throughout the Games.

Difference Makers
Presented by RBC

Hosts Rick Hansen (English-language series) and Chantal Petitclerc (French-language series) share stories of inspiration and hope through the eyes of Canadian Olympians, who reveal an important person who has made a difference in their lives. Athletes in this series include:

  • Soccer player Christine Sinclair who opens up about her cherished coach Clive Charles
  • Swimmer Brent Hayden who explains how his karate teacher Tom McDonagh changed his life

Watch a clip of Sinclair in Difference Makers with Rick Hansen presented by RBC, here.

The Experts
Presented by Hotels.com®

In this fun feature, professional athletes take on the ultimate challenge - an Olympic sport! From table tennis to trampoline, London 2012 Olympic hopefuls show the 'pros' just who the Experts really are. Athletes in this series include:

Watch Bonhomme and Botterill take on synchronized swimming in The Experts presented by Hotels.com®, here.

Gold Medal Moments
Presented by McDonald's

Gold Medal Moments capture an unforgettable image from a Canadian or international gold medal-winning performance each day during London 2012. Viewers can watch Gold Medal Moments presented by McDonald's during OLYMPIC DAYTIME and OLYMPIC PRIME TIME throughout the Games.

Raising an Olympian
Presented by P&G

Three-time World Cup medallist and Olympian Kelly VanderBeek fronts this candid feature, which focuses on the critical role a mom plays in championing her child's Olympic dreams. Told first-hand by moms of six Canadian Olympic athletes, Raising an Olympian follows their emotional journeys in London, giving a raw look at the highs and lows experienced within a family - before and after the medals have been awarded. Watch Raising an Olympian presented by P&G throughout the Games.

Snapshots

The Snapshots feature is a compelling look into one aspect of an athlete's life. Athletes profiled in this series include:

  • Rowing coxswain Brian Price who fought and defeated cancer as a boy - the cancer stunted his growth but left him the perfect weight and size to be a coxswain
  • Wrestler Carol Huynh, whose family fled war-torn Vietnam for Canada in the 1970s - but their new life in northern B.C. was far from easy as the only Asian family in town

Watch a clip of Price in Snapshots, here.

Superbodies
Presented by Lexus

In this Gemini Award-winning series, Dr. Greg Wells gives a rare look at the inner workings of an Olympian's body when they perform their sport through a combination of 3D computer imaging and highly-focused production shooting. Sports in this series include:

  • The balance beam
  • Weightlifting
  • Diving

Watch a clip on the balance beam in Superbodies presented by Lexus, here.

Upclose
Presented by Chevrolet

This feature illustrates dramatic stories of struggle and sacrifice told in the voices of Canada's Olympic athletes. This series includes:

  • Aboriginal boxer Mary Spencer from the Cape Croker reserve, who pulled herself out of hardship by committing to being the best female boxer on the planet
  • Clara Hughes, one of Canada's most decorated and lauded athletes ever decides - at 39 - that she wants to return to her bike and go for gold one more time

Watch a clip on Spencer in Upclose presented by Chevrolet, here.

As Executive Producer, Documentaries and Features, Canada's Olympic Broadcast Media Consortium, Don Young is responsible for creating the inspiring features poised to galvanize Canadians during London 2012. A member of the Consortium's Gemini Award-winning production team for Vancouver 2010, Young won a 2010 Gemini Award for Best Sports Analysis or Commentary (Program, Series or Segment) for Superbodies, a series he helped create and produce. In total, he has won three Gemini Awards during his 34-year career as a critically-acclaimed producer.

Dubbed a master storyteller by colleagues and media alike, Young's trademark is to infuse substance and imagination into his works. On top of producing, Young has also written and directed several high-profile documentaries, including U2's Music Rising: the Story of Post-Katrina New Orleans. The Calgary-native is a graduate of the University of Alberta.

SOCIAL MEDIA LINKS

Twitter
@CTVOlympics
@RDSolympiques

Facebook
facebook.com/CTVOlympics
facebook.com/RDSolympiques

Google+
CTVOlympics
RDSolympiques

YouTube
YouTube.com/CTVOlympics
YouTube.com/RDSolympiques

About Canada's Olympic Broadcast Media Consortium

Canada's Olympic Broadcast Media Consortium is a unique relationship led by Canada's #1 broadcaster, CTV with 80% interest, along with Rogers Media Inc. with 20% interest. The Consortium will provide unprecedented English, French, and multi-lingual coverage and consumer choice on multiple platforms during the London 2012 Olympic Games, taking place July 27 to August 12, 2012. Official brands include CTV, TSN, RDS, RDS Info, Sportsnet, OMNI, OLN, V, ATN, CTVOlympics.ca, RDSolympiques.ca, and select Rogers radio stations across the country. The Consortium delivered the Top 5 most-watched events in Canadian television history during its revolutionary coverage of the Vancouver 2010 Olympic Winter Games.

SOURCE Canada's Olympic Broadcast Media Consortium

For further information:

Renee Rouse, 416.384.7599, renee.rouse@bellmedia.ca
Amy Doary, 416.384.2593, amy.doary@bellmedia.ca

Profil de l'entreprise

Canada's Olympic Broadcast Media Consortium

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