Canada's First Insurance-Broker-Sold Extended Vehicle Warranty, High Road Warranty, Celebrates Its 1st Anniversary

VANCOUVER, Jan. 27, 2012 /CNW/ - High Road Warranty, the first extended vehicle warranty sold exclusively through Canada's network of insurance brokerages, celebrates its first anniversary February 1, 2012.

Officially launched in late January, 2011, High Road Warranty has since been quietly building its network of Approved High Road Warranty Selling Brokerages.  Today, High Road Warranty's broker roster boasts over 160 brokerage locations across Canada, all selling High Road's suite of extended vehicle warranty and powertrain warranty products.

"This has been a big year for us," states Shawn McLaughlin, High Road Warranty's National Marketing Manager.  "Bringing this first-of-its kind warranty product to the Canadian marketplace has been a very fulfilling undertaking for us," he continued.  "In the course of a year, we've essentially seen High Road Warranty develop from a start-up to a national brand."

Over the course of their inaugural year, in addition to being the first extended car warranty in the Canadian insurance brokerage marketplace, High Road Warranty also celebrated the release of its first two national advertising campaigns, including the successful "Should have been..." mix of ads still running in Atlantic Canada.

High Road Warranty provides a suite of vehicle warranty and used car warranty products that allow Canadian vehicle owners the opportunity to purchase mechanical breakdown protection alongside their annual auto insurance policy.  Before High Road Warranty, Canadians have generally only been able to purchase an extended vehicle warranty or used car warranty through their car dealer at the time of their vehicle purchase.

"Building on last year's notable growth, we plan to further expand our list of Approved Selling Brokerages across Canada to the point where every Canadian driver has the chance to purchase an extended car warranty along with their auto insurance," states Shawn McLaughlin.  "There's a lot of potential and consumer demand for vehicle warranties like ours - we simply need to provide the opportunity for Canadian drivers to purchase them."

For more information on High Road Warranty, or to find your local Approved High Road Warranty Selling Brokerage to protect your vehicle today, visit www.highroad.ca, or call 1-855-444-4762.

About High Road Warranty:
High Road Warranty (www.highroad.ca) is the newest business unit operating under Possibility Holdings, a Profit 200 company, and one of Canada's largest managers of automotive related insurance products, extended vehicle warranties, and used car warranties.  Launched in early 2011, High Road Warranty sells mechanical breakdown coverage (extended vehicle warranties) exclusively through Canada's network of insurance brokers - the first company to do so across Canada.

SOURCE High Road Warranty

For further information:

Shawn McLaughlin, National Marketing Manager
Telephone: 604-806-5315
E-mail: shawn.mclaughlin@highroad.ca

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High Road Warranty

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