VANCOUVER, Jan. 27, 2012 /CNW/ - High Road Warranty, the first extended
vehicle warranty sold exclusively through Canada's network of insurance
brokerages, celebrates its first anniversary February 1, 2012.
Officially launched in late January, 2011, High Road Warranty has since
been quietly building its network of Approved High Road Warranty Selling Brokerages. Today, High Road Warranty's broker roster boasts over 160 brokerage
locations across Canada, all selling High Road's suite of extended
vehicle warranty and powertrain warranty products.
"This has been a big year for us," states Shawn McLaughlin, High Road
Warranty's National Marketing Manager. "Bringing this first-of-its
kind warranty product to the Canadian marketplace has been a very
fulfilling undertaking for us," he continued. "In the course of a
year, we've essentially seen High Road Warranty develop from a start-up
to a national brand."
Over the course of their inaugural year, in addition to being the first
extended car warranty in the Canadian insurance brokerage marketplace,
High Road Warranty also celebrated the release of its first two
national advertising campaigns, including the successful "Should have been..." mix of ads still running in Atlantic Canada.
High Road Warranty provides a suite of vehicle warranty and used car warranty products that allow Canadian vehicle owners the opportunity to purchase
mechanical breakdown protection alongside their annual auto insurance
policy. Before High Road Warranty, Canadians have generally only been
able to purchase an extended vehicle warranty or used car warranty
through their car dealer at the time of their vehicle purchase.
"Building on last year's notable growth, we plan to further expand our
list of Approved Selling Brokerages across Canada to the point where
every Canadian driver has the chance to purchase an extended car
warranty along with their auto insurance," states Shawn McLaughlin.
"There's a lot of potential and consumer demand for vehicle warranties
like ours - we simply need to provide the opportunity for Canadian
drivers to purchase them."
For more information on High Road Warranty, or to find your local
Approved High Road Warranty Selling Brokerage to protect your vehicle
today, visit www.highroad.ca, or call 1-855-444-4762.
About High Road Warranty:
High Road Warranty (www.highroad.ca) is the newest business unit operating under Possibility Holdings, a
Profit 200 company, and one of Canada's largest managers of automotive
related insurance products, extended vehicle warranties, and used car
warranties. Launched in early 2011, High Road Warranty sells
mechanical breakdown coverage (extended vehicle warranties) exclusively
through Canada's network of insurance brokers - the first company to do
so across Canada.
SOURCE High Road Warranty
For further information:
Shawn McLaughlin, National Marketing Manager