Boston Pizza launches Octagon pizza nationwide & gives Canadian fans a
chance to meet Dana White
TORONTO, Sept. 17, 2012 /CNW/ - Boston Pizza, the Official Sports Bar of
UFC® Canada, is bringing fans across the country two ultimate
experiences: Octagon pizza during every Pay-Per-View event and the
chance to meet UFC® President Dana White at UFC® 154 in Montreal by
participating in its Tough Enough contest. The contest, beginning today
through to October 21, asks fans to prove that they are "tough enough"
for the UFC® by posting embarrassing, predetermined Facebook status
updates on their profiles.
In addition, Octagon pizzas, first introduced exclusively in Calgary
during UFC® 149, will now be available at participating locations
throughout Canada during all UFC® Pay-Per-View events starting with UFC
152 Jones vs. Belfort taking place this Saturday, September 22, in
"As an official partner of UFC® Canada, we have access to prizes and
experiences for our guests that they can't get anywhere else such as
the chance to meet Dana White in Montreal later this year," said Steve
Silverstone, Executive Vice President of Marketing at Boston Pizza. "We
also strive to bring fans a unique viewing experience in our sports
bars and are thrilled to serve up Octagon pizzas nationwide for all
UFC® Pay-Per-View events."
Prove you're Tough Enough
Following a successful first round this summer, Tough Enough is back and
the stakes are even higher. The national contest, sponsored by Boston
Pizza and located on the UFC Canada Facebook page, kicks off on Monday, September 17 and gives fans the opportunity to
win the ultimate UFC 154 weekend in Montreal which includes meeting
UFC® President Dana White.
To prove if they are "Tough Enough" for the UFC®, Canadian UFC® fans
will be asked to choose from a list of embarrassing, predetermined
Facebook status updates and post them to their profile such as, "Longest day ever. So much stress. Need hug from mom ASAP" and "Just brought home Mr. Whiskers. How many cats do you need before
you're considered a cat lady?'".
The grand prize winner will have the exclusive opportunity to meet Dana
White and receive two floor seats near The Octagon® for UFC® 154 in
Montreal, flight and accommodations, $200 in Boston Pizza gift cards,
$500 in spending cash and UFC® merchandise.
Canadians are encouraged to participate daily in updating their Facebook
status, and each status update will act as an entry to the contest. The
contest will be held at www.facebook.com/ufccanada
Take on the Octagon
Octagon Pizzas are available in large size on classic dough in any of
Boston Pizza's gourmet and create-your-own pizza varieties. They can be
ordered for dine-in at participating Boston Pizza locations in Canada
during UFC® Pay-Per-View events beginning with UFC® 152 on Saturday,
September 22, 2012.
About Boston Pizza
Boston Pizza International Inc. is Canada's No. 1 casual dining brand
with more than 340 restaurants in Canada. Annually, Boston Pizza serves
more than 40 million guests. The company has been recognized as one of
Canada's 50 Best Managed Companies. Boston Pizza International Inc. is
located in Richmond, B.C., and has regional offices in Mississauga,
Ont., and Laval, Que. For more information, visit www.bostonpizza.com.
About Ultimate Fighting Championship®
Universally recognized for its action-packed, can't-miss events that
have sold out some of the biggest arenas and stadiums across the globe,
the UFC® is the world's premier mixed martial arts (MMA) organization.
Owned and operated by Zuffa, LLC, headquartered in Las Vegas and with
offices in London, Toronto and Beijing, UFC produces more than 30 live
events annually and is the largest Pay-Per-View event provider in the
world. In 2011, the UFC burst into the mainstream with a landmark
seven-year broadcast agreement with FOX Sports Media Group. The
agreement includes four live events broadcast on the FOX network
annually, with additional fight cards and thousands of hours of
programming broadcast on FOX properties FX and FUEL TV. This also
includes the longest-running sports reality show on television, The Ultimate Fighter®, which now airs on FX.
In addition to its reach on FOX, UFC programming is broadcast in over
149 countries and territories, to nearly one billion homes worldwide,
in 20 different languages. UFC content is also distributed commercially
in the United States to bars and restaurants through Joe Hand
Promotions, in English throughout Canada via Premium Sports
Broadcasting Inc. and in French throughout Quebec via Interbox. The UFC
also connects with tens of millions of fans through its website,
UFC.com, as well as social media sites Facebook and Twitter. UFC
President Dana White is considered one of the most accessible and
followed executives in sports, with over two million followers on
Twitter. Ancillary UFC businesses include best- selling DVDs, an
internationally distributed magazine, UFC.TV offering live event
broadcasts and video on demand around the world, the best-selling UFC
Undisputed® video game franchise distributed by THQ, UFC GYM®, UFC
Fight Club affinity program, UFC Fan Expo® festivals, branded apparel
and trading cards.
SOURCE: Boston Pizza International Inc.
For further information:
For more information or to arrange an interview with a local Boston Pizza franchisee please contact:
Director of Communications, Boston Pizza International
High Road Communications