British Columbians make holiday celebrations a family affair

Study conducted by BOMBAY SAPPHIRE examines how B.C. celebrates the holiday season

VANCOUVER, Nov. 6, 2013 /CNW/ - When it comes to celebrating the holidays in British Columbia, West Coasters prefer to keep it low key.  A recent survey conducted by BOMBAY SAPPHIRE reveals that the majority of British Columbians opt for sit down dinners (53 per cent) and small intimate parties (50 per cent) over larger gatherings or parties.  In addition, when it comes to planning the guest list, family (77 per cent) and close friends (58 per cent) trump an extended group of friends (18 per cent) and colleagues (10 per cent) almost every time.

"British Columbians love to celebrate the season with family, friends, and neighbours, and we do it with style by mixing new traditions with the classics," said Jean-Sébastien Dupuis, winner of the GQ/Bombay Sapphire 2013 Most Imaginative Bartender Competition B.C. and Bar Manager at Homer St. Cafe and Bar. "When it comes to being a fantastic host over the holidays, B.C. residents place food, music, and great festive cocktails at the top of their list for ensuring yuletide cheer this season."

With 28 per cent of B.C.-residents agreeing they like to try new cocktails over the holidays, it's the perfect time of year for hosts and hostesses to get creative with the bar menu.  However, coming up with new cocktail recipes can sometimes be difficult, so BOMBAY SAPPHIRE has teamed up with Dupuis to develop new cocktail recipes tailored to the tastes and preferences of British Columbians.

Peppermint Sapphire Splash: Excite your guests' taste buds with this recipe that features one of the top ingredients British Columbians say they are most interested in trying in a cocktail this holiday season: peppermint (21 per cent).  With 56 per cent of British Columbians stating they enjoy receiving or serving a welcome cocktail, this mixture is the perfect way to make your guests feel right at home and introduce friends and family to a new recipe.

Bombay Cranberry Cheer: With one-third of British Columbians preferring simple cocktails, this easy-to-make recipe will ensure hosts aren't stuck behind the bar while still providing guests with a well-balanced and flavourful drink. This recipe combines cranberry and fir tree to create a taste that screams holiday while also highlighting two local ingredients, which helps support the local economy while also pleasing the 56 per cent of B.C.-residents who like to incorporate local ingredients in their cocktails.

Bombay Frosted Eggnog: Make your party memorable by serving this twist on a holiday classic.  The combination of two seasonal favourites, eggnog and maple syrup, creates an explosion of flavours and provides guests with a cocktail they're dying to taste (46 per cent of B.C. residents claim to be interested in trying a cocktail with eggnog flavours). What's more, this recipe is easily batched ahead of time, limiting the amount of work required when guests arrive providing more time for socializing.

"The basis of any good holiday cocktail is a spirit that is uniquely refined and has a delicately balanced flavour profile, such as BOMBAY SAPPHIRE Gin," says Dupuis. "It truly is the ultimate spirit to marry with a wide variety of ingredients, allowing even the most inexperienced cocktail creators to appear as master mixologists to their guests."

Whether you're a master in mixology or cocktail creator in training, taking care of guests goes beyond providing them with delicious cocktails.  Being the perfect host also includes catering to those who either don't consume alcohol or are acting as the designated driver for the night. This can be done by providing a variety of non-alcoholic drinks that are still festive and fun and by ensuring that all of your guests have a safe way home by calling taxis and having public transportation schedules readily available.

For images and recipes, please click here.

About BOMBAY SAPPHIRE - bombaysapphire.com
BOMBAY SAPPHIRE is the world's fastest growing premium gin and number one premium gin in Canada by value and volume. Based on a secret 1761 recipe, BOMBAY SAPPHIRE Gin is created by perfectly balancing a unique combination of 10 hand-selected exotic botanicals from around the world. The natural flavours of the botanicals are captured through a delicate distillation process called Vapour Infusion which results in the tantalising, smooth and complex taste that is BOMBAY SAPPHIRE.

Enjoy BOMBAY SAPPHIRE responsibly. BOMBAY SAPPHIRE, the BOMBAY SAPPHIRE bottle design and device are trademarks and/or registered trademarks.

About the survey:
From October 9th to October 10th 2013 an online survey was conducted among 1,487 randomly selected Canadian adults who are Angus Reid Forum panelists. The margin of error—which measures sampling variability—is +/- 2.5%, 19 times out of 20. The results have been statistically weighted according to education, age, gender and region (and in Quebec language) Census data to ensure a sample representative of the entire adult population of Canada. Discrepancies in or between totals are due to rounding.

SOURCE: Bombay Sapphire

For further information:

For media inquiries or interview requests, please contact:
Crystal Kwon | Citizen Optimum | 604.647.2985 | crystal.kwon@citizenrelations.com


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