MOSCOW, May 29, 2013 /CNW/ - Online media SmartNews has got first place of "Brand of the Year / EFFIE 2012" in the
"Low-budget project" category.
(Logo: http://photos.prnewswire.com/prnh/20130529/617761 )
Moscow has hosted "Brand of the Year / EFFIE 2012" on Friday, organized
by RBC the awards ceremony of Russia's highest professional award in
the branding and marketing communications. First the ceremony was held
in 1998. The experts called "Brand of the Year / EFFIE" the most
significant award in Russian branding. The effectiveness of brands in
Russia and the creative component of their communications with the
consumer were the main criterion for the jury.
"SmartNews" is one of the most dynamic and effective online media with
great potential growth, say experts of the jury.
"SmartNews" (Brand owner: Nonprofit Organization Center for Civic
Journalism "Smart News") was launched in October 2012 and now has more
than 50 news bureaus in Russia. Apart from its own correspondents,
hundreds of independent newsmen from almost all country regions are
contributing with the online media. The number of subscribers in social
networks has exceeded 100,000 people. Daily's social and political web
paper is visited by 90,000 unique persons. A monthly audience is up to
A favorable investment climate in the Russian regions makes
businesspeople to pay attention not only to Moscow. "Smart News"
investors have created a unique project and taken a vacant place in the
regional media market. Currently, none of the regional projects could
become a powerful representative of regions' interests at the federal
level. Nevertheless, the experts say, "Smart News" has reached it at short notice.
More information: http://www.SmartNews.ru
For further information:
Sergey Yakovlev, +7-985-411-41-36, firstname.lastname@example.org