Boys and Girls Club of London Announces New Program to Inspire Active, Healthy Youth

​​LONDON, ON, Dec. 5, 2013 /CNW/ - Boys and Girls Club of London is launching Youth ABCs (Ability to Bring Change!) to help local youth develop knowledge, leadership skills and inspiration to make positive changes in their lives. Youth ABCs includes education on the benefits of physical activity and healthy eating and is designed to encourage youth to be more actively, positively engaged in their Club, neighbourhood and community.   The initiative is made possible Ontario-wide through a $100,000 grant from The Coca-Cola Foundation.

Topics covered in the Youth ABCs curriculum include:

  • The benefits and importance of physical activity and healthy eating;
  • Canadian Physical Activity Guidelines and Canada's Food Guide ;
  • Improving health and well-being while developing leadership skills;
  • Setting goals to achieve personal dreams;
  • Actions to promote respect, belonging and inclusion;
  • Working together to enhance personal health and promote healthier living in Clubs and communities;
  • Strength-based community development;
  • Positive Change through Public Policy.

Coca-Cola Canada is a long-time supporter of Boys and Girls Clubs of Canada and this new program is expected to benefit more than 500 London-area youth over the next year.

Quotes:

"Boys and Girls Club of London is thrilled to launch the Youth ABCs initiative in order to give youth opportunities to grow into strong leaders, have a positive impact on their peers and strengthen our community." - Chris Harvey, CEO, Boys and Girls Club of London

"We know how important it is for young people to live active, healthy lives. This new initiative will give kids in London and across Ontario more opportunities to get active and live happier, healthier lives." - Hon. Deb Matthews, Minister of Health and Long Term Care

"What's more natural than active, happy and engaged young people?  It's what life should be and how life skills are best learned. As Mayor and on behalf of the residents of London, I want to congratulate the Boys and Girls Club of London and The Coca-Cola Foundation for coming together to support our youth, to give them the chance to be energetic and healthy - for now and for life." - Honourable Joe Fontana, Mayor - City of London

"At Coca-Cola, we believe great things can happen when people come together. We are proud to partner with Boys and Girls Clubs of Canada to inspire healthy, active young people across Ontario. It's exciting to be able to encourage strong leaders with Boys and Girls Club of London through Youth ABCs." - John O'Leary, Manager, Public Affairs & Communications, Coca-Cola Refreshments Canada

About Boys and Girls Clubs of Canada

Boys and Girls Clubs of Canada is a leading charitable organization providing after school programs that support the physical, educational and social development of children, youth and their families each year. Boys and Girls Clubs operate in 650 locations across Canada and have been helping young Canadians to discover, develop and achieve their potential for over 110 years. To learn more, visit www.bgccan.com.

About The Coca-Cola Foundation

Since its inception, The Coca-Cola Foundation has awarded more than $500 million to support global sustainable community initiatives, including water stewardship, community recycling, active healthy living, and education. For more information about The Coca-Cola Foundation, please go to www.coca-colacompany.com/our-company/the-coca-cola-foundation.

About Coca-Cola

In Canada, Coca-Cola operates in 10 provinces and employs 6,300 people in more than 50 facilities, including 7 production facilities. We offer a wide variety of beverage brands, many of which come in no-calorie and low-calorie options. These beverages include sparkling soft drinks, still waters, juices and fruit beverages, sports drinks, energy drinks and ready-to-drink teas. We're proud to offer some of the most popular brands in Canada, including Coca-Cola®, Diet Coke®, Coca-Cola Zero®, Sprite®, Fanta®, Nestea®, PowerAde®, Minute Maid®, Dasani® and vitaminwater®. Coca-Cola in Canada is represented by Coca-Cola Refreshments Canada and Coca-Cola Ltd. For more information about our company, please visit www.livepositively.ca or www.cocacola.ca

Image with caption: "To celebrate a $100,000 grant from The Coca-Cola Foundation, Mayor of London, Hon. Joe Fontana, left, is joined by Chris Harvey, CEO, Boys and Girls Club of London, middle, and Blair Ellery, District Sales Manager, Coca-Cola Refreshments Canada, as the ball drops on a fun game of floor hockey to kick off a new active healthy living program in London. (CNW Group/Boys and Girls Clubs of Canada)". Image available at: http://photos.newswire.ca/images/download/20131205_C8127_PHOTO_EN_34554.jpg

SOURCE: Boys and Girls Clubs of Canada

For further information:


Media contact:

Robyn Hunt
APEX Public Relations
416.934.2105
rhunt@apexpr.com


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