Both Boréale 25 and Boréale Blanche win a Gold Medal at 2013 World Beer Championships

BLAINVILLE, QC, July 22, 2013 /CNW Telbec/ - The 100% Québec microbrewery Les Brasseurs du Nord is proud to announce that the new Boréale 25 and the Boréale Blanche were both awarded a Gold medal in the Wheat Ale Style category at the 2013 World Beer Championships.

The World Beer Championships, founded in 1994, is America's oldest international competition and is open to all commercially produced beers from around the world. It is a medal-based competition that awards it prizes based on a proprietary blind tasting methodology developed by the Beverage Testing Institute (BTI).

The judges described the new Boréale 25, especially launched last May as part of the microbrewery's 25th anniversary celebrations, as follows: "Clear golden amber color. Aromas of peach custard pastry and spicy buttercream on orange cake with a chewy fruity-yet-dry medium-to-full body and a tangy banana, pepper, and spicy carrot cake accented finish. Rich and tasty."

As for the Boréale Blanche, it was assessed as follows: "Hazy old gold color. Bold aromas of lemongrass buttercream, coriander, and exotic spices with zesty, dry-yet-fruity medium-to-full body and a creamy citrus custard, radish and pepper bread finish. A powerful and flavorful wit. Pair with mussels or Indian food."

These Gold Medals once again clearly show the commitment of the Boréale team towards superior quality and customer satisfaction.

About Les Brasseurs du Nord

Founded 25 years ago, Brasseurs du Nord is a 100% Québec-owned company located in Blainville in the Lower Laurentians. It is known for its different types of ale beer: Boréale Rousse, Boréale Blonde, Boréale Noire, Boréale Cuivrée, Boréale Dorée, Boréale Blanche, Boréale IPA and Boréale 25.

In 2012, Les Brasseurs du Nord launched a new brand of specialty beer, Cuvée Boréale, made with 100% local ingredients. Cuvée Boréale is currently available in two flavours: apple-cranberry and wild blueberries.

Brewed from all-natural ingredients, Boréale beers are distributed solely in Québec and represent about 1.3% of the overall Québec beer market. Annual sales for Les Brasseurs du Nord amount to 80 000 hectolitres, which is equivalent to a little over 900,000 cases of twenty-four bottles.

SOURCE: Les Brasseurs du Nord

For further information:

Laura Urtnowski
Vice-president, public affairs and communications
lauraurtnowski@boreale.com
450-979-8400
www.boreale.com

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