BLAINVILLE, QC, July 22, 2013 /CNW Telbec/ - The 100% Québec
microbrewery Les Brasseurs du Nord is proud to announce that the new Boréale 25 and the Boréale Blanche were both awarded a Gold medal in the Wheat Ale Style category at the 2013 World Beer Championships.
The World Beer Championships, founded in 1994, is America's oldest
international competition and is open to all commercially produced
beers from around the world. It is a medal-based competition that
awards it prizes based on a proprietary blind tasting methodology
developed by the Beverage Testing Institute (BTI).
The judges described the new Boréale 25, especially launched last May as part of the microbrewery's 25th anniversary celebrations, as follows: "Clear golden amber color. Aromas of peach custard pastry and spicy
buttercream on orange cake with a chewy fruity-yet-dry medium-to-full
body and a tangy banana, pepper, and spicy carrot cake accented finish.
Rich and tasty."
As for the Boréale Blanche, it was assessed as follows: "Hazy old gold color. Bold aromas of lemongrass buttercream, coriander,
and exotic spices with zesty, dry-yet-fruity medium-to-full body and a
creamy citrus custard, radish and pepper bread finish. A powerful and
flavorful wit. Pair with mussels or Indian food."
These Gold Medals once again clearly show the commitment of the Boréale
team towards superior quality and customer satisfaction.
About Les Brasseurs du Nord
Founded 25 years ago, Brasseurs du Nord is a 100% Québec-owned company
located in Blainville in the Lower Laurentians. It is known for its
different types of ale beer: Boréale Rousse, Boréale Blonde, Boréale
Noire, Boréale Cuivrée, Boréale Dorée, Boréale Blanche, Boréale IPA and
In 2012, Les Brasseurs du Nord launched a new brand of specialty beer,
Cuvée Boréale, made with 100% local ingredients. Cuvée Boréale is
currently available in two flavours: apple-cranberry and wild
Brewed from all-natural ingredients, Boréale beers are distributed
solely in Québec and represent about 1.3% of the overall Québec beer
market. Annual sales for Les Brasseurs du Nord amount to 80 000
hectolitres, which is equivalent to a little over 900,000 cases of
SOURCE: Les Brasseurs du Nord
For further information:
Vice-president, public affairs and communications