QUEBEC CITY, Feb. 6, 2012 /CNW/ - Botaneco Corp. ("Botaneco" or the
"Corporation") (TSX-V:BOT), today announces the launch of its
redesigned company website at www.botanecocorp.com. The enhanced site captures the Company's mission to be a leader in the
$117 billion personal health care market.
As previously announced on October 7, 2011, a subsidiary of Botaneco
Corp merged with Natunola Health Biosciences Inc in order to capitalize
on the synergies between the two companies. The redesigned website is a
reflection of the new company that culminated from this transaction.
"As a result of the transaction we are excited to launch our new website
which has been streamlined to better serve investors, customers,
partners and representatives," stated Mr. Aki Georgacacos, Interim
President and CEO. "The new website truly showcases the broad range of
Botaneco's patented and innovative personal health care products in
three distinct categories: Personal Care; Food; and Nutraceuticals.
The Personal care and health industry has adopted a "green" philosophy
as consumers demand safer and more natural products. Increased
awareness about the negative implications of chemicals in sunscreens,
cosmetics, moisturizers, and other related products have prompted the
industry to search for alternatives to harmful chemicals. Botaneco's
platform contains Hydresia®, a patented plant based material that
replaces harmful chemicals in a wide variety of personal health care
products. Besides being all-natural and certified organic Hydresia® has
significant advantages over these harmful chemicals, including
clinically proven superior safety on the skin, and improved performance
benefits in the final product. Hydresia® technology is already featured
in over 200 marketed global personal care products, and Botaneco
expects this technology to become the industry standard in
next-generation products in the multibillion dollar personal health
In addition to Hydresia®, Botaneco's technology extends to other natural
products such as: Vegelatum®, the industry standard natural replacement
for synthetic petrolatum and Dermylex®, a Health Canada approved
dietary supplement clinically proven to treat psoriasis. In the natural
food market, Botaneco markets a patented shelled flax Omega-3 product
and technology that was awarded the winner of the 2008 Award of
Excellence for Innovation in Agriculture and agri-food, one of the most
prestigious awards within the agricultural and agri-food industry.
The redesigned website provides viewers with a comprehensive overview of
Botaneco, easy navigation of all of the Company's proprietary products,
as well as access to literature, webinars, videos, publications, sample
offers to potential new clients and an investor relations section.
About Botaneco Corp.
Botaneco Corp. specializes in personal care, food and nutraceutical
ingredients. We are committed to developing groundbreaking ingredients
based on our patented technologies, and offering multifunctional,
tangible and documented benefits to formulators and consumers alike.
Botaneco is a global developer and marketer of innovative technologies
that help manufacturers meet the consumers growing demand for natural,
environmentally friendly, personal healthcare products. A competitive
advantage to Botaneco's patented technology over traditional products
in the 'green sector' is the ability to significantly enhance the
performance and versatility of these skin and hair care products. The
Company has also been awarded the Canadian Agri-Food Award of Excellence for its flaxseed technology marketed in the natural food industry.
Botaneco holds patents for its Hydresia® Oleosome, Vegetable Oil Gel,
Dermylex® Whey Protein and Flaxseed Dehulling technology.
Neither TSX Venture Exchange nor its Regulation Services Provider (as
that term is defined in the policies of the TSX Venture Exchange)
accepts responsibility for the adequacy or accuracy of this release.
SOURCE Botaneco Corp.
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