Partnership also makes BMW Canada Official Helmet provider of Canada's
RICHMOND HILL, ON, Nov. 27, 2013 /CNW/ - BMW Canada is pleased to
announce a partnership with Bobsleigh Canada Skeleton; the three-year
partnership will provide vehicles and financial assistance in continued
support of high performance Bobsleigh and Skeleton programs. Through
innovation, power and precision, BMW Canada is committed to being
number one and it is these shared values with Bobsleigh Canada Skeleton
that makes for a fitting partnership.
BMW Canada is also proud to be the Official Helmet Provider of the
Canadian Bobsleigh Team. The Men's and Women's bobsleigh athletes will
be outfitted with premium, high-performance BMW helmets to better equip
each athlete in their drive for success.
"BMW Canada is pleased to partner with Bobsleigh Canada Skeleton and its
athletes in our continued support of amateur sport on a national
level." said Eduardo Villaverde, President and CEO of BMW Group Canada.
"Bobsleigh Canada Skeleton is an organization that identifies with core
values of the BMW brand and we look forward to supporting their
athletes in the quest for gold at the 2014 Sochi Olympic Games."
"Power. Speed. Performance. Excellence. The synergies between Bobsleigh
Canada Skeleton and BMW made this match inevitable," said Don Wilson,
chief executive officer, Bobsleigh Canada Skeleton. "Our team is proud
to welcome BMW Canada. Our past success proves that we will deliver
significant return on its investment in our journey to the podium. We
look forward to having them with us on the road to Sochi."
"On behalf of my teammates, we are thrilled to have BMW Canada on our
team, and hope to make them proud this winter through our performance."
said Lyndon Rush, member of the Canadian Bobsleigh Team.
"With BMW Canada at our side, I know we will find the fast lane to the
international podium together." said Sarah Reid, member of the Canadian
BMW Canada's approach to supporting amateur athletics began with a four
year agreement as a National Partner and Official Vehicle of the
Canadian Olympic Team. BMW Canada also provides support to individual
athletes through Team BMW, a dynamic roster of high performance
Canadian Olympians and hopefuls who are eager to represent Canada on
Canada's bobsleigh and skeleton athletes will be on display at the World
Cup in Calgary, November 29-30, 2013. For more information on BMW
Canada's partnership with Bobsleigh Canada Skeleton, please visit http://www.bmw.ca/bcs
BMW Group in Canada
BMW Group Canada, based in Richmond Hill, Ontario, is a wholly-owned
subsidiary of BMW AG and is responsible for the distribution of BMW
luxury performance automobiles, Sports Activity Vehicles, Motorcycles,
and MINI. BMW Group Financial Services Canada is a division of BMW
Group Canada and offers retail financing and leasing programs and
protection products on new and pre-owned BMW and MINI automobiles, as
well as retail financing for new and pre-owned BMW Motorcycles. A total
network of 44 BMW automobile retail centres, 20 BMW motorcycle
retailers, and 29 MINI retailers represents the BMW Group across the
SOURCE: BMW Canada Inc.
For further information:
Frank Strebe, Director, Corporate Communications
BMW Group Canada
905-428-5005 / firstname.lastname@example.org
Kyle Denton, Corporate Communications
BMW Group Canada
905-428-5036 / email@example.com