Big Brother Canada Gets Big Love

Series Dominates Across Multiple Platforms

4.6 Million Canadians Have Tuned in to Big Brother Canada in its First Week

3.5 Million Page Views and 215,000 Hours of Video Streamed in Just One Week

For more information visit the media site at: www.shawmediatv.ca

To tweet this release: http://bit.ly/13GExzN

TORONTO, March 6, 2013 /CNW/ - February 27th marked the launch of Big Brother Canada and over the course of its first week the series has felt big love from Canadians, excelling on every metric and drawing massive audiences on air and online. In just one week, 4.6 million (A2+) Canadians have tuned in to Big Brother Canada.* On SliceTM each of the three premiering episodes this week outperformed any other single episode in the channel's history. With a monumental 3.5 million page views in only one week, fans have continued to flock to bigbrothercanada.ca, streaming over 215,000 hours of video from the free 24 hour live feeds.** Additionally, over 22,000 fans have registered online to participate in the Big Brother Canada Power Play predictions game, offering fans the chance to vote to shape what's happening on air.*** Tune in tonight on SliceTM at 9pm ET/PT to find out who wins Power of Veto and to watch, for the first time, as Canadians have their say on what unfolds in the house.

"Big Brother Canada is smashing records everywhere. We've seen unbelievable numbers on air and online as fans have been taking full advantage of the various platforms in which they can watch and interact with this fascinating series," said Barbara Williams, SVP of Content, Shaw Media.

Big Brother Canada has achieved record breaking success on air contributing to unprecedented growth on SliceTM. Highlights from the week include:

  • This past week on SliceTM, each individual episode of Big Brother Canada outperformed any other single episode in the history of the channel.****
  • Average audience has increased by 57% (A25-54) on SliceTM since last week's launch of Big Brother Canada.*****
  • 24% (A2+) more viewers tuned in to SliceTM this week than in any weeks prior.******
  • Making it one of the most tweeted about topics in Canada, #BBCAN has been trending regularly on Twitter since the series debut.

Big Brother Canada will continue to air on SliceTM three nights a week on Wednesdays at 9pm ET/PT, Thursdays at 10pm ET/PT and Sundays at 9pm ET/PT, with eviction episodes on Thursdays. Big Brother Canada After Dark will air on SliceTM seven days a week from 2am-5am ET/ 11pm-2am PT. Fans can eavesdrop on the houseguests all day via 24 hour live feeds at www.bigbrothercanada.ca.

Source:
*BBM Canada PPM Data, 2/28/13 - 3/4/13, Total Canada, Viewers 2+
**Source: Adobe Site Catalyst: February 27, 2013 - March 6, 2013; Livestream Channel Analytics Report: February 27, 2013 - March 6 2013
***Secret Location Ink. 2/27/13 - 3/6/13
****BBM/Nielsen Meter data / BBM Canada PPM data, 8/26/07-3/4/13, Total Canada
*****BBM Canada PPM data, 12/31/13 - 3/4/13, Total Canada, A25-54
****** BBM Canada PPM data, 12/31/13 - 3/4/13, Total Canada, 2+

SOCIAL MEDIA LINKS:

Twitter:
@Slice_TV
@BigBrotherCA
#BBCAN

Facebook:
Slice https://www.facebook.com/Slice
Big Brother Canada https://www.facebook.cim/BigBrotherCA

SliceTM and Global Television are Shaw Media networks.

About Shaw Communications Inc.
Shaw is a diversified communications and media company, providing consumers with broadband cable television, High-Speed Internet, Home Phone, telecommunications services (through Shaw Business), satellite direct-to-home services (through Shaw Direct) and engaging programming content (through Shaw Media). Shaw serves 3.4 million customers, through a reliable and extensive fibre network. Shaw Media operates one of the largest conventional television networks in Canada, Global Television, and 18 specialty networks including HGTV Canada, Food Network Canada, HISTORY and Showcase. Shaw is traded on the Toronto and New York stock exchanges and is included in the S&P/TSX 60 Index (Symbol: TSX - SJR.B, NYSE - SJR). For more information about Shaw, please visit www.shaw.ca.

Subscribe to Shaw Media's press release RSS Feed at shawmediatv.ca/feed.

SOURCE: Shaw Media

For further information:

For media inquiries, please contact: 

Julia Wilkinson
Publicist, Slice and Twist TV
Shaw Media
julia.wilkinson@shawmedia.ca
416.966.7700

Jaclyn Atwood-Powell
Senior Publicity Manager, Lifestyle Channels
Shaw Media
jaclyn.atwood@shawmedia.ca
416.966.7293

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