Best Western Rewards® Offer Marks Brand's 66 Years, 100-plus Countries
PHOENIX, Feb. 6, 2012 /CNW/ - THE WORLD'S BIGGEST HOTEL FAMILY® invites members of its free global loyalty program Best Western Rewards to earn a free night. Marking the brand's 66th birthday and presence in over 100 countries and territories, the promotion will reward members who stay three separate times between February 6 and April 8, 2012 with a free night voucher, good at any BEST WESTERN®, BEST WESTERN PLUS® or BEST WESTERN PREMIER® in the world until June 30, 2012. Register and view Terms and Conditions at www.bestwestern.com/spring.
"We continue to work hard to make Best Western Rewards the most valuable loyalty card in our guests' wallets," said Dorothy Dowling, senior vice president of marketing and sales. "This free night is to thank guests for their repeat business, and to help them experience one of our three hotel types in the more than 100 countries where we serve travelers."
The Best Western Rewards spring promotion and related sweepstakes will feature heavily in the brand's social media channels this season (www.facebook.com/bestwestern and @TheBestWestern), as well as at the property level.
Best Western Resources:
About Best Western Rewards
Best Western Rewards is one of the industry's most generous rewards programs and one of few that is truly international. With more than 4,000 locations in 100 countries, Best Western makes it easy for members to earn points that can be redeemed for global free room nights with no blackout dates, dining, shopping and entertainment gift cards, gas cards, airline miles and more. Best Western's Status Match...No Catch® program will match members' elite status in any other hotel loyalty program free of charge. Rewards program members can book their award nights and purchase travel at www.bestwestern.com.
ABOUT BEST WESTERN INTERNATIONAL, INC.
Best Western International, Inc. is THE WORLD'S BIGGEST HOTEL FAMILY®, providing marketing, reservations and operational support to over 4,000* BEST WESTERN®, BEST WESTERN PLUS® and BEST WESTERN PREMIER® hotels in more than 100* countries and territories worldwide. Each Best Western-branded hotel is independently owned and operated. Now celebrating 66 years of hospitality, Best Western has grown into an iconic brand that hosts hundreds of thousands of guests each night. Equally committed to the business and leisure traveler, Best Western has embarked on a mission to lead the hotel industry in customer care. World Vision is the charity of choice for Best Western in building the world's biggest family, with our hotels and staff sponsoring children in need around the globe. Our partnerships with AAA/CAA, racecar driver Michael Waltrip, and Harley-Davidson® help guests make the most of every trip. For the fastest way to a free night globally, join Best Western Rewards®. For more information or to make a reservation, please visit www.bestwestern.com.
*Numbers are approximate and can fluctuate.
Best Western International
(602) 957- 5750
SOURCE Best Western International, Inc.
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