Moves to provide 'ultimate' incentive to book on bestwestern.com
PHOENIX, Feb. 7, 2012 /CNW/ - As part of Best Western International, Inc.'s mission to make its award-winning website the consumer destination of choice for hotel bookings , the chain announced today its new Low Rate Guarantee. Guests who book BEST WESTERN®, BEST WESTERN PLUS®, or BEST WESTERN PREMIER® on www.bestwestern.com and then find a lower rate elsewhere online will receive a US $100 Best Western Travel Card®. Full terms and conditions are available here.
In recent related news, Best Western was named Best of the Web by technology performance expert, Compuware. The brand's booking site received a Gold award, Compuware's top honor for website response time, availability, and consistency, placing it ahead of all other hotel brands in terms of providing consumers with an efficient and reliable online shopping experience.
"We want to give guests total confidence that the best deal is always on bestwestern.com," said Dorothy Dowling, Best Western's senior vice president of marketing and sales. "We've worked hard to give customers a great shopping experience. Our web content is richer than ever, and a new look and feel is on its way---but at the end of the day, it's about rate. This guarantee is about helping guests feel protected with every purchase."
Best Western Resources:
Best Western will feature its Low Rate Guarantee throughout the year in television, print and digital advertising, as well as through social media channels.
ABOUT BEST WESTERN INTERNATIONAL, INC.
Best Western International, Inc. is THE WORLD'S BIGGEST HOTEL FAMILY®, providing marketing, reservations and operational support to over 4,000* BEST WESTERN®, BEST WESTERN PLUS® and BEST WESTERN PREMIER® hotels in more than 100* countries and territories worldwide. Each Best Western-branded hotel is independently owned and operated. Now celebrating 66 years of hospitality, Best Western has grown into an iconic brand that hosts hundreds of thousands each night. Equally committed to the business and leisure traveler, Best Western has embarked on a mission to lead the hotel industry in customer care. World Vision is the charity of choice for Best Western in building the world's biggest family, with our hotels and staff sponsoring children in need around the globe. Our partnerships with AAA/CAA, racecar driver Michael Waltrip, and Harley-Davidson® help guests make the most of every trip. For the fastest way to a free night globally, join Best Western Rewards®. For more information or to make a reservation, please visit www.bestwestern.com.
*Numbers are approximate and can fluctuate.
SOURCE Best Western International, Inc.
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