National spokesperson Clara Hughes, and new additions to the Bell Let's
Talk team Michel Mpambara and Stefie Shock, invite you to talk about
mental illness to help fight the stigma
Bell Let's Talk Day is February 8 - Bell will donate 5¢ to mental health
for every text and long distance call made by Bell customers on
February 8 - 2011 total to beat is $3,303,961.80
Bell Community Fund 2012 applications open today - $1 million in grants
for community and grassroots mental health programs across Canada
To learn more please visit Bell.ca/LetsTalk
MONTREAL, Jan. 16, 2012 /CNW Telbec/ - Bell today launched the second
annual Bell Let's Talk campaign in support of Canadian mental health.
Led by national spokesperson Clara Hughes and highlighted by Bell Let's
Talk Day on February 8, the campaign invites all Canadians to talk
about mental illness in order to fight the lingering stigma that keeps
too many people from seeking the help they need.
"Canadians really stepped up to talk about mental health on last year's
very successful Bell Let's Talk Day, and the conversation has only
continued to grow since then," said Ms. Hughes, Canada's six-time
Olympic medalist and the smile at the forefront of Bell Let's Talk.
"Open and honest discussion of how mental illness impacts each of us is
crucial to driving the awareness, acceptance and action needed to make
a real difference in mental health. So let's talk Canada!"
The Bell Let's Talk mental health initiative is a five-year, $50-million
charitable program based on four action pillars: anti-stigma, care and
access, research, and workplace best practices. With Bell Let's Talk
Day as its anti-stigma centrepiece, Bell's initiative is providing
significant funding for leading mental health hospitals and grassroots
organizations, driving new workplace initiatives across corporate
Canada, and supporting new research - including a world-first research
announcement planned for February.
Bell Let's Talk Day is February 8
"At least 1 in 5 Canadians will suffer from mental illness in their
lifetimes, but the unfortunate reality is that most won't seek
treatment because of the continuing stigma around the disease. Bell
Let's Talk Day sends the message to those who struggle with mental
illness that Canadians want to listen and we want to help," said George
Cope, President and CEO of Bell Canada and BCE.
Starting today, Bell Let's Talk 2012 will be supported by a major
national promotional campaign. TV, print, radio and outdoor
advertising, social media, special events, and the generous support of
a vast range of media, sports, business and community organizations
will bring the anti-stigma message to Canadians from coast to coast to
Joining Clara in the Bell Let's Talk campaign this year are Québec
spokespersons, author, composer and performer Stefie Shock, and
actor-comedian Michel Mpambara, who like Clara will share their own
stories about the challenges of mental illness and the opportunities
The campaign culminates on Bell Let's Talk Day on February 8. For every
text message sent and every long distance call made by Bell and Bell
Aliant customers that day, Bell will donate 5 cents to programs
dedicated to mental health (regular long distance and text charges
apply). In 2011, Canadians answered Clara's call with a total of
66,079,236 text messages and long distance calls on Bell Let's Talk Day
- meaning Bell added another $3,303,961.80 to the $50 million it has
already committed to Canadian mental health.
Bell is also encouraging Canadians to follow the campaign on Twitter at @Bell_LetsTalk and join in retweeting the Bell Let's Talk Day message on February 8.
For each such retweet, Bell will donate an additional 5 cents.
Bell Let's Talk Community Fund 2012
"Mental illness is clearly one of the most pervasive yet underfunded
health challenges facing Canadians today, touching each of us directly
in some way and costing our economy at least $51 billion each year in
lost productivity and opportunity," said Mary Deacon, Chair of the Bell
Let's Talk mental health initiative. "We're excited to build on all
that Bell Let's Talk has accomplished in its first year with further
intensive investment in the people and programs that are making a real
difference in moving Canadian mental health forward."
That includes the 2nd annual Bell Let's Talk Community Fund launched today, which will
distribute $1 million more in 2012 to local organizations across Canada
that are fighting stigma and increasing access to mental health care.
In 2011, the Community Fund supported 49 groups all across Canada with
grants ranging from $5,000 to $50,000. To learn more about the fund and
to apply, please visit Bell.ca/LetsTalk.
With $15 million committed in its first year alone, Bell Let's Talk has
been partnering with mental health organizations large and small. Bell
has made significant contributions to care, access and research
initiatives at the Royal Ottawa Hospital, Hôpital Louis-H. Lafontaine,
Hôpital Charles-LeMoyne, the Centre for Addiction and Mental Health
(CAMH) and the University of British Columbia, with more announcements
Bell is honoured to be named the recipient of the 2012 Freeman
Philanthropic Services Award for Outstanding Corporation for the Bell
Let's Talk mental health initiative. The prestigious international
award by the Association of Fundraising Professionals (AFP) will be
presented in March in Vancouver.
Bell is Canada's largest communications company, providing consumers and
business with solutions to all their communications needs: Bell
Mobility wireless, high-speed Bell Internet, Bell Satellite TV and Bell
Fibe TV, Bell Home Phone local and long distance, and Bell Business
Markets IP-broadband and information and communications technology
(ICT) services. Bell Media is Canada's premier multimedia company with
leading assets in television, radio and digital media, including CTV,
Canada's #1 television network, and the country's most-watched
specialty channels. Bell is wholly owned by BCE Inc. (TSX, NYSE: BCE). For Bell products and
services, please visit Bell.ca. For BCE corporate information, please visit BCE.ca.
Video with caption: "Bell Let's Talk Day advertising campaign.". Video available at: http://stream1.newswire.ca/cgi-bin/playback.cgi?file=20120116_C4189_VIDEO_EN_8905.mp4&posterurl=http://photos.newswire.ca/images/20120116_C4189_PHOTO_EN_8905.jpg&clientName=BELL%20CANADA&caption=Bell%20Let%27s%20Talk%20Day%20advertising%20campaign%2E&title=Bell%20Let%27s%20Talk%20Day%20advertising%20campaign&headline=Bell%20Let%27s%20Talk%202012%3A%20Join%20the%20conversation%20to%20support%20Canadian%20mental%20health%21
Video with caption: "Bell Let's Talk Day advertising campaign.". Video available at: http://stream1.newswire.ca/cgi-bin/playback.cgi?file=20120116_C4189_VIDEO_EN_8906.mp4&posterurl=http://photos.newswire.ca/images/20120116_C4189_PHOTO_EN_8906.jpg&clientName=BELL%20CANADA&caption=Bell%20Let%27s%20Talk%20Day%20advertising%20campaign%2E&title=Bell%20Let%27s%20Talk%20Day%20advertising%20campaign&headline=Bell%20Let%27s%20Talk%202012%3A%20Join%20the%20conversation%20to%20support%20Canadian%20mental%20health%21
Image with caption: "George Cope, President and CEO of Bell Canada and BCE with Clara Hughes. (CNW Group/BELL CANADA)". Image available at: http://photos.newswire.ca/images/download/20120116_C4189_PHOTO_EN_8931.jpg
PDF with caption: "BELL CANADA - Bell Let's Talk 2012". PDF available at: http://stream1.newswire.ca/media/2012/01/16/20120116_C4189_DOC_EN_8933.pdf
SOURCE BELL CANADA
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