BURNABY, BC, Jan. 31, 2012 /CNW/ - After calling on Grade 12 students
across B.C. and the Yukon to produce anti-impaired driving videos, the
British Columbia Automobile Association (BCAA) is pleased to announce
the winners of its second annual Dry Grad Video Challenge.
Last fall, Grade 12 students were challenged to produce videos urging
fellow teens to never drive under the influence of alcohol or drugs.
From humourous to hard-hitting, graphic to abstract, 48 videos were
submitted to the Challenge. The top five videos, selected by a panel of
road and public safety experts, broadcasting and video production
professionals and BCAA representatives, were placed online for public
The video which received the most votes is from George Elliot Secondary
School in Oyama, B.C. The grand prize of $4,000 will be awarded to the
school to help fund its dry grad celebration. The two runners-up, also
from B.C., are Hugh McRoberts Secondary School in Richmond and New
Westminster Secondary School. Each school will receive $2,000 and
$1,000 respectively for their dry grad events.
Over 6,500 online votes were submitted during the Challenge.
Collectively, the top five videos received over 23,000 views on
YouTube. Visit bcaa.com/drygrad to view the top three videos.
Based on a five-year average of police-reported incidents (the latest
data available), 16- to 25-year-olds account for the highest number of
impaired drivers each year. The latest B.C. Traffic Collision
Statistics report indicates teen drivers between the ages of 16 and 20
years account for the second-highest number of all alcohol-related
crashes, behind those 21- to 25-years old.
"We want to empower teens to make responsible driving choices and
encourage them to support one another," says Tim Condon, BCAA President
and CEO. "By providing young people a platform to speak to their peers,
we're hoping the message that alcohol, drugs and driving don't mix,
resonates amongst teens and, any adults for that matter, who watch
these powerful videos."
BCAA would like to thank all the students who participated in the
contest. The judging panel included:
Allan Lamb, President and Chief Operating Officer, BCAA Road Safety
Laurel Middelaer, Road and Public Safety Advocate, Alexa's Bus
Connie Monk, Program Head, BCIT Broadcast and Online Journalism; News
Director, Evolution 107.9 FM
Chris Palliser, Radio Host, The Beat 94.5 FM
Sergeant Peter Thiessen, Senior Media Relations Officer, RCMP Lower
Mainland District Regional Police Service
Heidi Worthington, Senior Vice President and Chief Marketing Officer,
For over 20 years, BCAA has been supporting high schools with its Dry
Grad program and in 2010 introduced the Dry Grad Video Challenge. Each
school that entered a video received a free one-year BCAA Basic
Membership. The membership can be used as a gift, door prize or auction
item to help with the school's dry grad fundraising.
BCAA is one of the most trusted organizations in British Columbia,
serving one-in-four B.C. households. With over 800,000 Members, BCAA
provides an array of award-winning home, auto and travel insurance
products and services, and roadside assistance. Members can also
benefit from CAA Dollar rewards, savings on BCAA insurance products and
exclusive offers at Show Your Card & Save locations throughout the
province. BCAA has a proud history of serving British Columbians for
over 105 years, over $400 million in annual sales, 27 locations and
over 800 employees. And, BCAA has been named one the 50 Best Employers
in Canada by international human resource consultants Aon Hewitt five
times in the past six years. To learn more about the benefits of BCAA
Membership, visit www.bcaa.com. For more information on the BCAA Road Safety Foundation visit www.BCAARoadSafety.com.
SOURCE British Columbia Automobile Association
For further information:
For further information, or to request an interview, please contact:
BCAA Public Affairs and Media Specialist