VANCOUVER, Oct. 7, 2013 /CNW/ - The British Columbia Securities
Commission today launched the third year of its Be Fraud Aware
campaign. The goal of the campaign is to educate British Columbians
about the dangers of investment fraud, and to encourage people to
report suspicious financial activity. This phase of the campaign
includes four new television commercials that will air throughout the
province; a new financial literacy partnership with the Vancouver
Canucks; and an updated mobile app.
"We chose to do the Be Fraud Aware campaign in order to educate those
most vulnerable about investment fraud," said BCSC Chair Brenda Leong.
"This year we are showing the public how empowered investors can
protect themselves from fraud and take responsibility for their
The new series of commercials continues to feature David, a suave,
obviously successful fraudster, who attempts to use his persuasive
powers to con people out of their money. However, in this campaign, he
meets his match in Jean, a savvy senior who sees through David's lies
about "high returns and no risk" and ridicules his pitch in front of
other potential victims.
"One of the worst things we see is fraudsters actively targeting
seniors, so we wanted to show a member of that community confidently
rejecting the lies of a seasoned con man," said Leong.
The Canucks partnership will involve the BCSC working with the Canucks
to provide a variety of investor education, financial literacy and
business seminars to Canucks staff, affiliates and business partners.
The partnership will also include joint projects involving fans and
B.C. high school students.
"Partnering with the Canucks is a great new way for us to reach
investors of all ages, and we're thrilled to be assisting the Canucks
organization by also educating their staff and business partners," said
The Be Fraud Aware campaign began in 2011 with a focus on the Chinese
and South Asian communities. Since then, the BCSC has seen an increase
in reporting from communities throughout the province. The updated Be
Fraud Aware mobile app makes it even easier for people to report fraud
or suspicious activity. The app is available for Apple and Android
smartphones and tablets.
The BCSC is the independent provincial government agency responsible for
regulating trading in securities within the province.
For media inquiries, please contact Richard Gilhooley, media relations,
For public inquiries, please call 604 899 6854 or 1 800 373 6393 (toll
Learn how to protect yourself and become a more informed investor at www.investright.org
SOURCE: British Columbia Securities Commission
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