VICTORIA, Sept. 11, 2012 /CNW/ - The International Association of
Assessing Officers (IAAO) has recognized the British Columbia
Assessment Authority (BC Assessment) for having the world's best public
information program for a property assessment jurisdiction.
This annual award is given to assessment jurisdictions that have
developed and implemented an effective system for providing information
to taxpayers about the property assessment process. The award was
presented September 11 at the IAAO's annual convention in Kansas City,
BC Assessment received the 2012 Public Information Program Award for its
annual communications campaign in support of the 2012 Assessment Roll
which resulted in a twenty-five percent reduction in property appeal
The objective of this annual information campaign is to raise public and
media awareness for British Columbia's property assessment process as
nearly two million assessment notices are mailed to every property
owner in the province.
"We are very honoured to be recognized internationally by the IAAO for
the public relations work we do," said Connie Fair, BC Assessment's
President and CEO. "We work as hard as we can to build greater trust
and understanding with our many customers. The campaign is a key part
of our business to highlight the products and services we offer. We
also encourage our customers to interact with us at the critical time
of year when they need to carefully review their assessment."
The campaign includes a variety of communications tactics to reach
property owners, including direct mail, advertising, social media,
media relations, educational videos, toll-free telephone service,
publications, stakeholder meetings and website services such as the
popular e-valueBC used to compare other assessments online.
The campaign runs from January to March each year at the time when
property owners receive their annual assessment by mail and have the
opportunity to contact BC Assessment to ask questions or to formally
appeal their assessment to the independent Property Assessment Review
The IAAO, based in Kansas City, Missouri, is an educational research
association that provides services to individuals and organizations in
the international property assessment profession. BC Assessment is a
provincial Crown corporation, governed by a Board of Directors, which
is required under the Assessment Act to annually classify and value B.C.'s nearly two million properties.
More information is available online at www.iaao.org and www.bcassessment.ca
Follow BC Assessment on Twitter, YouTube, Facebook, and LinkedIn.
SOURCE: BC Assessment
For further information:
Tim Morrison, Communications Coordinator
250 595-6211 local 251 Email: email@example.com
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