Elite Junior League Cites Trusted Brand, Player Demands as Contributing
EXETER, NH, March 14, 2013 /CNW/ - Bauer Hockey, Inc., the world's
leading manufacturer of ice hockey equipment, announced today that it
has become the new official uniform, equipment and apparel provider for
the British Columbia Hockey League (BCHL), one of the top junior
organizations in North America. This exclusive three-year partnership
starting with the 2013-14 season will include uniforms, equipment and
apparel for the BCHL's approximately 360 players.
"As one of the premier Junior 'A' leagues in Canada, we're proud to be
partnering with Bauer Hockey because they consistently deliver the best
quality and performance in hockey equipment and have recently expanded
into uniforms," said John Grisdale, who played eight seasons in the NHL
and is now Commissioner of the BCHL. "Bauer is a known and trusted
brand that is demanded by our elite players, and I'm looking forward to
With a storied tradition dating back to 1961, the BCHL currently has 16
teams in the province of British Columbia. This agreement includes 22
players per team, plus an estimated 10 front office staff and
volunteers per team and about 40 on-ice officials across the league.
Between 2000 and 2010, 69 players were drafted directly from the BCHL by
teams in the NHL, and it is the No. 1 feeder league into college hockey
in the United States. Each year the league sends between 100 and 130
graduates on to NCAA and CIS scholarships.
"We're excited about this new opportunity that offers growth for our
company as well as the chance to showcase our innovative products in
this elite junior league," said Kevin Davis, President and CEO of Bauer
Performance Sports. "This exclusive agreement is a significant step
forward for our new but growing team apparel program. We are a
one-stop shop for associations, teams and leagues with our ability to
now provide uniforms as well as high performance equipment."
This agreement includes team uniforms, helmets, visors, sticks, gloves,
pants, apparel and bags. Bauer Hockey's new team program provides
convenience and consistent branding to its partners and to both youth
programs and the most elite level teams around the world.
ABOUT BAUER HOCKEY
Bauer Hockey is the world's most recognized designer, marketer and
manufacturer of hockey equipment. Founded in Kitchener, Ontario in
1927, Bauer Hockey developed the first skate with a blade attached to a
boot, forever changing the game of hockey. Since then, Bauer Hockey has
continued to develop the most sought after products in the industry,
including the widely successful SUPREME, VAPOR and NEXUS lines of
products. Bauer Performance Sports, a publically traded company on the
Toronto Stock Exchange, is the parent company of Bauer Hockey, and its
affiliated entities own Mission Roller Hockey, Maverik Lacrosse,
Cascade Sports and Inaria. For more information, visit Bauer Hockey's
website at www.BAUER.com.
ABOUT THE BCHL
The BCHL is in its 51st season of operation and has 16 franchises around the province of B.C.
The league is noted for its strong coaching and player development and
is heavily scouted every season by evaluators at the college and
professional level. This season, there are 28 league graduates playing
in the NHL, about 250 others playing collegiate hockey in Canada and
the United States along with countless others playing professionally in
North America and Europe.
SOURCE: BAUER HOCKEY, INC.
For further information:
Brent Mutis, BCHL communications
Global Communications Manager
Phone: 603-430-2111 x 5908