Barefoot Wine & Bubbly to capture historic footprint of WorldPride in Toronto

WorldPride wine partner celebrates LGBTQI community spirit with crowd-sourced parade flag featuring footprints of #WP14TO revelers

MISSISSAUGA, ON, June 26, 2014 /CNW/ - To mark the significance of WorldPride 2014 Toronto, long time festival partner and LGBTQI community supporter, Barefoot Wine & Bubbly, will capture the unique footprints of #WP14TO revelers, trans* performers, community members and activists at festival events that will be imprinted on a giant 800 square foot flag to be carried by more than 50 brand ambassadors during the festival parade.  

Photo / Interview Opportunity:     

What:

WorldPride VIPs and special guests will make their footprint on the largest flag to be carried during the WorldPride Parade.  Guests can get refreshed with complimentary food, wine and Barefoot mini-pedis and foot massages while helping make WorldPride Parade history.



Who:  

The original Barefoot brand ambassador and LGBTQI community hero, Randy Arnold will discuss the brand's global Pride support and significance of #WPTO14; Influential members of the trans* community, including Lucas Silveira, front-man of Canadian band The Cliks; Susan Gapka, Board Director, Pride Toronto, Marcela Romeo, 2013 International Grand Marshal, and 2014 WorldPride Gala Awards recipients will be on-hand to discuss Transgender issues as a key focus of WorldPride Toronto



Where: 

Barefoot Refresh VIP Lounge


Ryerson University, Architecture Building


325 Church Street, Toronto, ON M5B 2M2



Date:  

Friday, June 27th, 2014

Time:  

11:00 a.m. to 12:00 p.m.

         

Barefoot Refresh VIP Lounge will be open to invited guests and members of the media throughout WorldPride as follows:

  • Friday, June 27: 11:00 a.m. to 8:00 p.m.
  • Saturday, June 28: 12:00 p.m. to 8:00 p.m.
  • Sunday, June 29: 12:00 p.m. to 8:00 p.m.

Website:     www.barefootwine.ca
Twitter:      @BarefootWineCA
Facebook: BarefootWine

To confirm attendance at Barefoot Refresh Lounge, schedule an interview with Randy Arnold or for more information on Barefoot Wine & Bubbly at WorldPride, please contact:

Gillian Tinsley / Liz Luzza
Account Coordinator / Vice-President, PRAXIS
Gillian@praxispr.ca/ Liz@praxispr.ca
O: 905-949-8255 x 294 (C: 289.696.0805) / 905-949-8255 x 222 (C: 416.951.0672)

About Barefoot Wine & Bubbly's LGBTQ support: 
Barefoot Wine & Bubbly's philanthropic mission first began in 1990 when Randy Arnold, one of the first openly gay men within the wine industry, began his mission to make the world a better place through wine.  Hired as the first 'Barefooter,' Randy set out to support his LGBTQ community– one glass at a time.  Ultimately this inspired the brand's unique marketing platform and ongoing commitment to LGBTQ causes, which has grown to include 250 Pride events globally.

Barefoot pours more than 500,000 glasses of wine annually at LGBTQ events across North America. The brand continues to assist over 200 LGBTQ non-profits and support over 250 Pride events worldwide.  Arnold's courageous efforts to affiliate the Barefoot brand with LGBTQ causes, a practice the brand calls "worthy cause marketing," has resulted in Barefoot's alliances with many non-profit organizations, including its long standing relationship with Toronto Pride.

About Barefoot Wine & Bubbly
Barefoot Wines are the most awarded California wines, and one of the most popular wine brands in North America. Crafted by experienced and award-winning winemaker, Jennifer Wall, Barefoot Wines are created from grapes sourced throughout California.   Easily recognizable with its iconic and colourful footprint label, the wines are fun, flavourful, affordable, and add great taste to any occasion!  Barefoot Wines retail for approximately $10 to $12 and are available nationwide across Canada.

About WorldPride 2014 Toronto and Pride Toronto 
WorldPride 2014 Toronto is an international celebration taking place from June 20 – 29, 2014 that incorporates activism, education, and the history and culture of global LGBTTIQQ2SA* communities.  WorldPride 2014 Toronto is presented by Pride Toronto, producer of Canada's largest annual festival of LGBTTIQQ2SA culture and human rights, under license from InterPride.

Pride Toronto is the not-for-profit organization that hosts the city's Pride Festival, an annual event in downtown Toronto during the last week of June and one of the premier arts and cultural festivals in Canada. It is also one of the largest Pride celebrations in the world with an estimated attendance of over one million people. It celebrates the history, courage, diversity and future of Toronto's LGBTTIQQ2SA communities.

For more information on WorldPride Toronto 2014, please visit: worldpridetoronto.com

Trans* is an umbrella term that refers to all of the identities within the gender identity spectrum. It includes, but is not limited to, those community members who identify as transgender, transsexual, Intersex, third gender, two-spirit, genderqueer, genderfluid, gender independent, transvestite, non-binary, and bigender.

**LGBTTIQQ2SA is an abbreviation used to represent a broad array of identities such as, but not limited to, lesbian, gay, bisexual, transsexual, transgender, intersex, queer, questioning, two-spirited, and allies.

Image with caption: "Barefoot Wine & Bubbly (CNW Group/Barefoot Wine & Bubbly)". Image available at: http://photos.newswire.ca/images/download/20140626_C3433_PHOTO_EN_3980.jpg

SOURCE: Barefoot Wine & Bubbly

For further information: Gillian Tinsley, Account Coordinator, Gillian@praxispr.ca, O: 905-949-8255 x 294, C: 289.696.0805; Liz Luzza, Vice-President, PRAXIS, Liz@praxispr.ca, 905-949-8255 x 222, 416.951.0672

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Barefoot Wine & Bubbly

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