TORONTO, Oct. 24, 2013 /CNW/ - Men and women 45 and over are redefining
expectations about aging. Classified as "Active Agers", these
individuals are focused on multiple lifestyle dimensions that go beyond
the physical elements of health prevention and wellness, but also
include social, intellectual, environmental, vocational and emotional
"For active agers, achieving and maintaining a healthy lifestyle means
balancing a number of things: prevention; fitness and nutrition; and
prescription drugs," said Dr. Jacqueline Shan, founder and chief
scientist of Afinix Life Sciences Inc. "Natural health products are
also an important and proactive way to manage your health."
Dr. Shan will be a speaker at Toronto's ZoomerShow, Canada's largest
consumer show and lifestyle expo for people over 45. She will be
discussing natural health products, how they play a role in helping our
aging population, and how they fit in to an active ager's wellness
Dr. Shan's company, Afinix Life Sciences Inc., was founded on the
premise of combining her expertise as a medical researcher and
developer, with her passion and curiosity about natural medicine. The
result has been a growing line of naturally based health products
marketed under the brand, Afinity. The first products are a series of
condition-specific Omega-3s, chosen because of their diverse benefits
for joint, heart and brain health.
Afinity will have a booth at the ZoomerShow to present these products.
"Our goal for the ZoomerShow is to share interesting information and
promote positive aging," said David Sersta, vice president, Zoomer
Media. "It's great to see a company like Afinix develop quality
products that support the needs of Zoomers. We are excited to hear from
Dr. Shan and to learn about her vision on wellness, recognizing her
extensive expertise in the area of natural health."
"For most people, choosing a supplement to optimize their health can be
complicated," said Shan. "It's important that consumers understand the
science behind the vast amount of products available, and what
constitutes a quality product in order to make an informed decision.
Not all products are created equal."
To help consumers make informed decisions and purchase quality products,
Dr. Shan will discuss the importance of purity, potency, stability
(quality and freshness of a product), source and sustainability.
Dr. Shan will be presenting on Saturday, October 26, 2013 from 11:40 -
11:55 a.m. on the Health and Vitality stage and from 3:35 - 3:45 p.m.
on the Main Stage of the Direct Energy Centre. For tickets, please
About Dr. Jacqueline Shan
Dr. Shan is the recipient of more than 25 national and international
awards in both business and science, and is inducted into the Canadian
Pharmaceutical Industry Hall of Fame. She was co-founder and chief
scientific officer of Afexa Life Sciences Inc., makers of the highly
acclaimed and market leading natural-health product, COLD-FX®. In
January 2012, she founded Afinix, a life science company focused on
developing and bringing to market premium, evidence-based natural
health products. These products are marketed under the name Afinity.
For more information about Dr. Shan, Afinix Life Sciences Inc. and the
current product line, visit: www.afinitycare.ca.
SOURCE: Afinix Life Sciences Inc.
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