Innovative customer service program
Unique courtesy shuttle featuring a 2014 Audi R8 V10 Plus
AJAX, ON, July 23, 2013 /CNW/ - Audi Canada pulled out all the stops to
launch their Audi Health Check program this summer.
In the spirit of Audi Top Service, a unique courtesy shuttle experience
was orchestrated for a few out-of-warranty owners who booked a service
appointment. Released today, the video features the 2014 Audi R8 V10
Plus Coupé, equipped as an authentic German EMS (Emergency Medical
"Like most dealerships, Audi offers a shuttle ride to work when you drop
off your car for service," says Roehl Sanchez, EVP Chief Creative
Officer of BIMM, the agency involved. "To promote the Audi Health Check
program, we outfitted a R8 like a German EMS vehicle - complete with
lights and sirens - and surprised some unsuspecting Audi owners with an
Jean-Philippe Michaud, Manager Parts and Service Marketing at Audi
Canada says the intent of the video is to "show a service level that
not only delights Audi owners, but also demonstrates our level of
commitment to them, regardless of the age of their vehicle. This type
of unexpected gesture from Audi is exactly what our customers should
expect when they choose to visit our Audi dealers for their vehicle
Some owners are tempted to find alternate solutions for repairing their
Audi once the vehicle's original warranty expires. The Audi Health
Check program gives dealers a way to extend their regular relationship
with these owners. "Beyond the fact that Audi technicians receive the
latest factory training," says Michaud, "our dealers provide a premium
service experience that is unmatched by any after-market repair shop."
Offered twice a year, the Audi Health Check program gives all
out-of-warranty owners a complimentary 30-point vehicle inspection and
six months of Audi roadside assistance at no charge.
Audi Health Check runs July 15 to September 15, 2013. Visit www.audihealthcheck.ca for more information about the program.
In 2012, the Audi Group delivered 1,455,123 cars of the Audi brand to
its customers, generated revenue of €48.8 billion and achieved an
operating profit of €5.4 billion. The Audi Group is globally present in
more than 100 markets and produces vehicles in Ingolstadt and
Neckarsulm (Germany), Győr (Hungary), Brussels (Belgium), Bratislava
(Slovakia), Martorell (Spain), Kaluga (Russia), Aurangabad (India),
Changchun (China) and Jakarta (Indonesia). The brand with four rings
will produce cars also in Foshan (China) as of late 2013 and in San
José Chiapa (Mexico) starting in 2016. AUDI AG's wholly owned
subsidiaries include quattro GmbH (Neckarsulm), Automobili Lamborghini
S.p.A. (Sant'Agata Bolognese, Italy) and the sports motorcycle
manufacturer Ducati Motor Holding S.p.A. (Bologna, Italy). The Group
currently employs more than 70,000 people worldwide, including around
50,000 in Germany. Total investment of approximately €11 billion is
planned by 2015 - mainly in new products and sustainable technologies.
Audi lives up to its corporate responsibility and has strategically
established the principle of sustainability for its products and
processes. The long-term goal is CO2-neutral mobility.
Image with caption: "Audi R8 Health Check #1 (CNW Group/Audi Canada Inc.)". Image available at: http://photos.newswire.ca/images/download/20130723_C8803_PHOTO_EN_29183.jpg
Image with caption: "Audi R8 Health Check #2 (CNW Group/Audi Canada Inc.)". Image available at: http://photos.newswire.ca/images/download/20130723_C8803_PHOTO_EN_29184.jpg
SOURCE: Audi Canada Inc.
For further information:
Audi Canada Public Relations