At My Best ® Play Day 2012 Kicks Off in Calgary

St. Hubert Elementary School to host second annual national At My Best® Play Day children's wellness event

CALGARY, June 7, 2012 /CNW/ - Physical and Health Education Canada (PHE Canada) is celebrating the second annual At My Best® Play Day, a children's wellness event that is making an impact in the lives of hundreds of thousands of students across Canada. The At My Best® Play Day Calgary event is being hosted by Arianne Jones, Canadian World Cup Luge Athlete at St. Hubert Elementary School, kicking off at 10:00 a.m. MST.

At My Best® is a school-based children's wellness program for students in kindergarten to grade three. It focuses on three key areas of wellness: physical activity, healthy eating and emotional well-being. The focus of the program is to inspire and motivate children (and their families) to make healthier choices today and develop lifelong healthy habits. The At My Best® Play Day celebrates the healthy living lessons that children have learned through the program by bringing together schools, families and communities through engaging and interactive events.

Calgary's St. Hubert Elementary School will celebrate the At My Best® Play Day with a Western-themed event in honour of Calgary Stampede's Centennial Year. The play day will consist of many different activities for students including cowboy's tag, line dancing, three legged horse racing, and much more.

Arianne Jones, Canadian World Cup Luge Athlete will join students at St. Hubert Elementary School to talk about and demonstrate the importance of living an active lifestyle. "Learning the importance of physical activity, healthy eating, and emotional well-being at a young age through athletics was important for me," said Arianne Jones. "I hope to impart the importance of living an active life to students across the city and country."

PHE Canada is excited to further their commitment to having all children and youth in Canada living healthy, physically active lives through the At My Best® program. "We are proud to be able to continue to encourage children and youth to lead healthy, physically active lives through the At My Best® program," said Caley Hartney, Program Manager at PHE Canada. "We have collaboratively developed a program that can support the delivery of quality school health and physical education all while helping to motivate and empower children towards a healthier, more active lifestyle."

With continued support by AstraZeneca Canada Inc., the At My Best® program officially launched in October 2008. To date, At My Best® has been implemented in more than 3,000 schools and has reached over 750,000 students across the country.

About At My Best®

The At My Best® is a free comprehensive curriculum-supported toolkit for children in Grades Kindergarten to Grade 3 to promote and develop children's overall wellness. Co-founded by PHE Canada and AstraZeneca Canada Inc., At My Best® combines physical activity, healthy eating and emotional well-being and aims to support children's optimal physical and emotional development by inspiring and motivating them to make healthier choices today, and develop lifelong healthy habits.

For additional information about the At My Best® program, please visit www.atmybest.ca

About Physical and Health Education Canada

Physical & Health Education Canada (PHE Canada) works tirelessly to ensure that all children and youth in Canada lead healthy, physically active lives. This includes advocating for the adoption of Quality Daily Physical Education in schools, improving access to active after-school programs, and developing resources to teach life-long healthy living practices. For more information, please visit www.phecanada.ca.

About our National Supplier, Springfree™ Trampoline

Springfree™ Trampoline is a proud supplier of the World's Safest Trampoline to the At My Best® program. For more information, please visit www.springfreetrampoline.ca.

SOURCE Physical

For further information:

For information and interview inquiries please contact:
Jessica Moran
Brookline Public Relations, Inc.
Office: 403 538 5641 ext. 108
Cell: 403 629 7311
jmoran@brooklinepr.com

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