Astral presents the 30th edition of the International Festival of Films on Art

MONTREAL, Jan. 31, 2012 /CNW Telbec/ - The International Festival of Films on Art (FIFA) is pleased to announce its association with Astral for the presentation of its 30th edition, to be held in Montréal from March 15 to 25, 2012. As co-presenter and media partner of FIFA for a second consecutive year, Astral will also present the 2012 Grand Prize.

"FIFA is delighted to renew its partnership with Astral. Its extremely dynamic communications network will definitely help enhance FIFA's prestige with the public," said René Rozon, General Director and Founder, FIFA.

"Astral is pleased to be among the principal partners in music, television and film culture in Québec and Canada. FIFA is the most important festival of its kind in the world and that is why we are so proud to be its partner and to leverage our diverse media platforms to extend its influence and promote its programming," said Jacques Parisien, Executive Vice President and Chief Operating Officer, Astral.

Mr. Parisien also agreed to act as the Honorary President of the Festival's gala evening benefit to be held March 20. This evening will help FIFA pursue its mandate to promote and develop arts appreciation within the business community and help ensure its continuity.

An advertising campaign produced by FIFA will be aired as of February on Astral's specialty television channels, radio stations, advertising faces and websites. The campaign will be heard across Montréal and in many Québec regions, and even in Toronto this year to increase the visibility of this great celebration of films on art.

The International Festival of Films on Art (FIFA) is a not-for-profit organization devoted to promoting and distributing the best productions in the world of films on art and media art. An 11-day competition, FIFA is the most important annual event of its kind in the world. The event acts as a forum bringing together artists and artisans from the arts and film communities, as well as art and film lovers. Subscribe to the FIFA newsletter for free or follow us on our social media by visiting www.artfifa.com.

Founded in 1961, Astral Media Inc. (TSX: ACM.A ACM.B) is one of Canada's largest media companies. It operates several media properties—pay and specialty television, radio, out-of-home advertising, and digital—among the most popular in the country. Year after year, our pay and specialty television networks, our radio stations, and Astral's Harold Greenberg Fund have together awarded over $170 million to the development and purchase of programs and original productions, as well as supporting our musical talent. To learn more about Astral and its contribution to culture, go to astral.com.

SOURCE ASTRAL MEDIA INC.

For further information:

FIFA:  Astral:
Dyllan Labonté  Hugues Mousseau
Alain Labonté Communications  514 939-5000
514 523-9922  hmousseau@astral.com
dyllan@alainlabonte.ca 

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