MONTREAL, Feb. 28, 2012 /CNW Telbec/ - Astral Out-of-Home, a division of
Astral Media Inc. (TSX: ACM.A ACM.B), innovates once again by
announcing the adoption of Near Field Communication technology for its street furniture in Toronto and Montréal. The
technology provides consumers with a totally new experience by allowing
them to interact directly with advertising faces via their smartphone
to get all kinds of information instantly and securely.
This new feature, developed with the partnership of Gauge Mobile,
consolidates the position of Astral Out-of-Home as an innovative leader
in outdoor advertising in Canada. Using NFC cutting-edge technology
will give smartphone users the opportunity to watch the trailer of an
upcoming movie, get a discount coupon for a boutique or restaurant,
visit the virtual showroom of a car dealership and much more just by
touching the chip on NFC-enabled faces with their smartphones.
"Consumers are very active and increasingly demanding, and our
NFC-enabled street furniture will allow them to quickly get relevant
information about products that they like," said Debbie Drutz,
Director, Media Innovation, Astral Out-of-Home. "For its part, the
advertising community will have at its disposal the most advanced
technology to prolong its interaction with consumers."
NFC technology is currently compatible with several smartphone brands,
including BlackBerry, Samsung, Nokia and HTC models with others to
follow. It will be integrated into bus shelters in Toronto, and Columns
and MegaColumns in Montréal.
Astral Out-of-Home is one of Canada's leading out-of-home advertising companies with more
than 9,500 strategically-placed advertising faces in key markets in
Québec, Ontario, and British Columbia. As a forward-looking company,
Astral Out-of-Home has embarked on a series of green-and-clean
initiatives to reduce its ecological footprint and actively participate
in sustainable development.
Founded in 1961, Astral one of Canada's largest media companies. It operates several media
properties—pay and specialty television, radio, out-of-home advertising
and digital media properties—among the most popular in the country.
Astral plays a central role in community life across the country by
offering diverse, rich and vibrant programming that meets the tastes
and needs of consumers and advertisers alike. To learn more about
Astral, go to astral.com.
SOURCE ASTRAL MEDIA INC.
For further information:
Director, Corporate Communications and Synergies
Astral Media Inc.
General Manager Marketing and Creative Media