MONTREAL, June 12, 2012 /CNW Telbec/ - Astral Out-of-Home, a division of
Astral Media Inc. (TSX: ACM.A/ACM.B) and leader in out-of-home
advertising in Canada, announced the addition of two new digital
advertising faces in the Greater Montréal region—in Boucherville and
Lachine. This expansion of Astral Out-of-Home's prestigious Digital
Network will bring to 41 the total number of digital faces in the three
most important advertising markets in Canada - Toronto, Montréal and
Located near the Carrefour de la Rive-Sud mega shopping centre at the
intersection of Autoroute 20 and Autoroute 30, the new digital face in
Boucherville will reach a significant number of drivers arriving from
the Lafontaine Tunnel and on their way to south-shore suburbs, such as
St. Julie, St. Bruno, Beloeil, and St. Hilaire. It will be the only
digital face reaching people driving towards Québec City.
In Lachine, the new digital face on Autoroute 20 will target tens of
thousands of drivers who transit daily towards the West-Island, the
suburbs, and the Fairview Pointe-Claire shopping centre. The digital
face will also attract the attention of the much sought-after clientele
of travellers en route for the Montréal Trudeau airport.
"Digital advertising reflects today's lifestyle—instantaneous, dynamic,
flexible, and in real time—, allowing marketers to achieve a higher
return through innovative targeted campaigns," said Luc Sabbatini,
President of Astral Out-of-Home. "Digital advertising is a very popular
product and the addition of two new faces to the Digital Network is
part of our objective to offer advertisers technologically-advanced
products on busy thoroughfares."
The digital faces feature advanced LED (light-emitting diodes) display
technology, capable of reproducing millions of colours in high
resolution and providing remarkable night or day readability. Six
static advertising messages alternate every 10 seconds on the digital
faces. The Digital Network is programmed on demand and managed remotely
from Astral's state-of-the-art control and broadcast centre in
Astral Out-of-Home is one of Canada's leading out-of-home advertising companies with more
than 9,500 strategically-placed advertising faces in key markets in
Québec, Ontario, and British Columbia. As a forward-looking company,
Astral Out-of-Home has embarked on a series of green-and-clean
initiatives to reduce its ecological footprint and actively participate
in sustainable development.
Founded in 1961, Astral is one of Canada's largest media companies. It operates several media
properties—pay and specialty television, radio, out-of-home advertising
and digital media properties—among the most popular in the country.
Astral plays a central role in community life across the country by
offering diverse, rich and vibrant programming that meets the tastes
and needs of consumers and advertisers alike. To find out more about
Astral, go to astral.com.
SOURCE ASTRAL MEDIA INC.
For further information:
Advisor, Corporate Communications
Astral Media Inc.
Vice President, Marketing and Media Creativity