Arrive Alive Turns 26

TORONTO, May 6, 2014 /CNW/ - arrive alive DRIVE SOBER® launches its 26th annual sober driving campaign today at their offices in Toronto with Choose Your Ride messaging and an interactive Open House for invited guests, media and the public.

The 26th campaign features a new video Public Service Announcement (PSA) to promote the updated Arrive Alive App, three "nearly new" PSAs, and several new radio spots: one features information about Ontario's road safety record while two others feature personalities/celebrities.

"Our charity remains extremely grateful for the huge amount of support that we receive each year from broadcasters, emergency services and government, celebrities, and businesses", said arrive alive DRIVE SOBER Executive Director Anne Leonard. "The sheer volume of support is impressive, and it is especially rewarding to see the numbers of drink drive fatalities on our roads continue to go down", she added.

Arrive alive DRIVE SOBER gratefully acknowledges 30+ sponsors and supporters of arrive alive DRIVE SOBER this year: Ministry of Transportation Ontario, The Beer Store, SmartServe Ontario, CAASCO, Patricia Jaggernauth, Kim Mitchell, RIDE Checks, Spirits Canada, While Lioness Media, Rezza Brothers, Ontario Paramedic Association, Toronto Emergency Measures Services, Trojan One, Rob Rainford, Pirate Radio/Lonesome  Pine Studios, Street Seen Media, TTC, GO Transit, Vesuvio's Pizzeria and Spaghetti House, Original's Bar, the Unicorn Public House, McSorley's Saloon, Murray Newbigging Funeral Home, Hailo, Diamond Taxi, TAXIGUY, Cancel Winter, Ontario Provincial Police, Toronto Police Service, the Boulevard Club, the "Arrive Alive Troupe", Corporate Makeovers, and many, many broadcasters!

Image with caption: "arrive alive DRIVE SOBER (CNW Group/arrive alive DRIVE SOBER)". Image available at: http://photos.newswire.ca/images/download/20140506_C6807_PHOTO_EN_40027.jpg

SOURCE: arrive alive DRIVE SOBER

For further information:

Anne Leonard, 416-485-4411


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