Best-selling American hard cider hits shelves in Ontario, British
Columbia and Alberta, with the rest of the country to follow later this
TORONTO, June 23, 2014 /CNW/ - The cider makers at Angry Orchard today
announced that Angry Orchard Crisp Apple hard cider is now available in
Canada, just in time for summer patio and BBQ season. Since its U.S.
national debut in 2012, Angry Orchard has become the number one selling
cider brand in America1. Hard cider is one of the fastest growing beverage categories in
Canada, and with this growing popularity, Angry Orchard is eager to
introduce its hard ciders as a high-quality, refreshing alternative to
beer and wine. Angry Orchard is now available in Ontario, British
Columbia and Alberta and will roll out to the rest of Canada later this
The cider makers at Angry Orchard have experimented with different apple
varieties and fermentation methods for more than 15 years, looking to
perfect the craft of cider making. The cider makers discovered that
Italian culinary apples and French bittersweet apples were best suited
for the flavour profile of Angry Orchard Crisp Apple. In Normandy and
Bretagne, France, farmers have been growing cider apples specific to
cider making for hundreds of years. Unlike ordinary apples, these
bittersweet apples impart certain tannins, acidity and flavours lending
body, mouthfeel and complexity to the cider. The culinary apples from
Italy have a juicy, ripe apple character that, when combined with the
bittersweet apples, results in an exceptional blend that contributes to
the complex flavour profile of each Angry Orchard cider style.
"We have spent years crafting the perfect blend of carefully selected
ingredients to create the highest-quality Angry Orchard ciders. We're
proud Canada can now taste the 'fruits of our labour' and believe that
Angry Orchard will satisfy drinkers looking to discover a crisp and
refreshing beverage with a complex but balanced flavour profile," says
David Sipes, cider maker for Angry Orchard.
Angry Orchard Crisp Apple hard cider
This crisp and refreshing gluten-free cider balances natural apple
sweetness with a subtle dryness for a hard to resist crisp and
refreshing, fruit-forward taste.
Because of the white wine yeast and tannic characteristics from the
bittersweet apples, Angry Orchard Crisp Apple shows wine-like
characteristics in line with fruit-forward wine styles like Pinot
Grigio, Pinot Blanc, Vouvray or Voigner but with a lower alcohol
content of 5% ABV. Angry Orchard Crisp Apple hard cider is also aged on
oak for optimal complexity and balance.
Not only is Angry Orchard Crisp Apple cider enjoyable on its own, but it
is also a surprisingly good mixology ingredient. Hayley Jensen, a
mixologist and beer sommelier at Taproom No. 307 in New York City and
engaged by Angry Orchard for her expertise, has seen firsthand how
Angry Orchard Crisp Apple has become a go-to beverage for drinkers and
a popular mixology ingredient for shaking up classic recipes. Visit www.angryorchard.com to discover Angry Orchard cocktail recipes.
Angry Orchard hard ciders are gluten-free. Angry Orchard Crisp Apple is
available year-round in 6-packs for a suggested retail price
of $14.95 CAD (price varies by market). Angry Orchard Crisp Apple is
also available on draft nationwide. Angry Orchard will be going to
market through Beam Global Canada Inc.
About The Angry Orchard Cider Company
Angry Orchard Cider Company's cider makers have been experimenting with
apple varieties and unique flavors to develop cider recipes for almost
20 years. Angry Orchard first experimented with a blend of Italian
culinary apples from the foothills of the Alps and French bittersweet
apples from Normandy for its original lineup including Crisp Apple,
Apple Ginger, Traditional Dry, Iceman and Strawman. Year-round style
Green Apple and seasonal ciders, Elderflower and Cinnful Apple, are
made with apples from the U.S. Pacific Northwest. The apple juice goes
through a lengthy fermentation process, with some ciders aged on oak
for additional complexity and balance, before bottling.
About Beam Global Canada Inc.
As one of the world's leading premium spirits companies, Beam is
Crafting the Spirits that Stir the World. Distribution partnerships in
Canada include: Angry Orchard, Collective Arts Brewing, The Macallan
and Highland Park Single Malt Scotches, The Famous Grouse, Brugal Rum
and Bols Liqueurs.
http://www.beamsuntory.com / @BeamGlobal
About Collective Arts Brewing Ltd.
Collective Arts Brewing represents Angry Orchard hard ciders to Canada.
Collective Arts Brewing is a grassroots beer company fusing the craft
of brewing with the inspired talents of emerging and seasoned artists,
musicians, photographers & filmmakers. Our brewery is dedicated to
promote artists and raise creative consciousness through the
sociability of craft beer.
www.collectiveartsbrewing.com / @CollectiveBrew
1 Angry Orchard is the #1 Cider Brand according to IRI, Total U.S.
Multi-Outlet, last 13 weeks ending 6/1/2014
SOURCE: Collective Arts Brewing Ltd.
For further information:
Linda Yahya, firstname.lastname@example.org, 647.205.4081
Suzanne Pace, Suzanne.email@example.com, 617.368.5198