BEIJING, July 17, 2012 /CNW/ - One adventurous Chinese couple has just
returned from a once-in-a-lifetime discovery of Canada as another
couple jet-off, having both won the first 'Canada - You Can Be a Star
Competition' organised by the Canadian Tourism Commission (CTC) in
Outgoing girlfriends He Lu from Guangdong and Shangguan Longzhe from
Sichuan and intrepid father-daughter team Sun Dong and Sun Shuo from
Beijing were selected from over 5,000 couples entering the contest at www.keepexploring.cn.
Their adventurous and fun-loving spirits and passion to explore the best
of Canada sends them on exciting adventures experiencing Canada's
'Signature Experiences Collections' marketed in China.
They are also sharing their experiences via daily online blogs and video
postings and starring in 5 episodes in the TV series "Discovery in
Canada", airing from 19 July 2012 on China's Travel Channel. The couples also each won a grand prize of RMB 30,000.
Meet the Winning Couples
He Lu from Guangdong and Shangguan Long-zhe from Sichuan have taken a
year off from successful careers in marketing to "travel and enjoy
life". And what a way to start! They have just returned from their
all-expenses-paid discovery of Canada and were thrilled by the
experience. "The scenery was breathtaking and the wonderful memories of
our experiences will stay with us forever," said He Lu.
They started in Alberta, exploring the provincial capital of Calgary
before journeying to the Rocky Mountains and experiencing life as
cowgirls at Rafter Six Ranch. In Banff, they enjoyed exquisite spa
pampering at Fairmont Banff Springs, toured the UNESCO World Heritage
National Park and Columbia Glacier Parkway, and went fishing and
boating on Lake Minnewanka.
They rode the Jasper Tramway, the highest and longest tramway in Canada,
and experienced the thrill of rafting on the Athabasca River. In
Edmonton, they visited West Edmonton Mall – North America's largest
shopping and entertainment centre – and experienced a sea lion show,
bungee jumping and Segway River tour.
Beginning their adventure in early July, the second winners are senior
government agency official Sun Dong and his daughter Sun Shuo, who
recently graduated from university with a Finance degree. The elder Sun
has happy memories of studying in Canada 20 years ago and this inspired
his daughter to want to explore Canada.
The family team discovers Ontario and the unique French culture of
Quebec, after joining Centennial celebrations of the iconic Calgary
Stampede in Alberta from 6-15 July 2012.
The 'Greatest Show on Earth' showcases the world's most spectacular outdoor horse-riding, thrilling
chuck wagon races, world-class rodeo and live music. Among new
highlights for the centennial, an 'Equine Spectacular' showcases the
best in western horsemanship and incredible sets and effects. The
largest fireworks display in Canada will light the sky each night.
At one of Canada's largest music festivals, Stampede Saddledome concerts
headline Canadian country superstar Johnny Reid, 'Entertainer of the
Year' Brad Paisley and country music superstar Paul Brandt.
In the fairground, a new rollercoaster named Outlaw! in memory of the legendary bull Outlaw, considered one of the rankest
animals in the world of rodeo, blasts riders out of chutes.
Thrill-seekers speed 60km/hr down an 850-foot Zip Line, the longest in
Canada, across Stampede Park.
In the national capital, Ottawa, they learn the story of Canada from a
captivating Sound & Light Show projected onto the Parliament Buildings.
A tour of the Canadian Museum of Civilization discovers the world's
largest indoor collection of totem poles. At Aboriginal Experiences on
Victoria Island in the Ottawa River they learn about traditional
legends and crafts, and at vibrant ByWard Market discover one of
Canada's oldest public markets.
At Wheeler's Maple Sugar Camp & Museum they find out how one of Canada's
great delicacies is produced. Beside Lake Ontario, at Fort Henry
National Historic Site of Canada, they will shoot vintage weapons. At
the St Lawrence River's scenic 1,000 Islands they enjoy spa pampering
at Gananoque Inn & Spa, a grand Victorian hotel, and steer a river
cruiser at Rockport.
Discovering breathtaking Algonquin Provincial Park by canoe and hiking
trails, they stay at Arowhon Pines Hotel.
Continuing to historic Gravernhurst, they visit Bethune Memorial House,
birthplace of Dr. Norman Bethune, remembered for his heroic work in
China as a field surgeon and medical educator.
Their tour continues to Niagara Falls for awe-inspiring views aboard The Maid of the Mist, one of the oldest tourist attractions in North America. Niagara
Helicopters transfers them to Chateau des Charmes winery, before
browsing the historic town of Niagara-on-the-Lake.
Ending their journey in Toronto, they explore St. Lawrence Market, one
of the world's great markets, and go up the 553.33m CN Tower, defining
the skyline as Canada's National Tower. EdgeWalk is CN Tower's most
thrilling attraction, the world's highest full circle hands-free walk
on a 1.5 m wide ledge encircling the top.
The Ontario adventure ends at the Toronto summer festival including The
Hot & Spicy Food Festival, Brazilfest Toronto and Beaches International
Their discovery of Quebec begins in Montreal, attending the Piknic
Electronik outdoor electronic music festival, Montreal Completement
Cirque festival and Jeu de Cirque on the city streets. A city tour
takes in the downtown area, Sherbrooke Street, Place des Arts, Mount
Royal Park, St. Joseph's Oratory, the distinctive houses of Plateau
Mont-Royal and Jean-Talon Market, Old Montreal and Notre-Dame Basilica,
a masterpiece of Gothic Revival architecture.
Jet boating follows on the Lachine Rapids of the St. Lawrence River,
followed by dinner in Chinatown. The Montreal Biodome offers a close
encounter with its four Ecosystems of the Americas, where over 4,800
animals from 230 different species and 750 plant types coexist under
the same roof, from lynx, beavers, and otters in a Laurentian Maple
Forest to penguins and auks in Sub-Antarctic Islands. At Montréal
Insectarium they discover the fascinating world of North America's
insects, with 160,000 living and naturalized insect specimens, an ant
farm, a bumblebee hive, a honeybee hive and many other spellbinding
They ascend Montreal Tower at Olympic Park for a spectacular view of the
city from the top of the tallest inclined tower in the world, followed
by a tour of Maisonneuve Market, and circus performance at TOHU.
In Quebec City they tour beauty shots including Montmorency Falls Park and historic Quartier Petit Champlain with gourmet treats on Ile d'Orleans. An outing to the mountainous Charlevoix region is highlighted by a Bee
Safari discovering a fascinating universe making honey. Canoeing
follows in the grandiose landscape of
Hautes-Gorges-de-la-Riviere-Malbaie National Park, with a taste of
local products at l'Orange Bistro.
Their journey ends in the beautiful Laurentians region, staying in a
pedestrian village where the Tremblant Blues festival is in full swing.
The adventures can be seen in real-time via the CTC Weibo feed at http://e.weibo.com/canadatravel.
Second Round of Voting Begins - You Could Still Be a Star!
The second round of the 'Canadian Explorers Competition' is now
underway, seeking winners to travel to British Columbia in early August
Residents of China aged over 21 have a chance to win the all expenses
paid trip and become a TV travel show 'star', also pocketing RMB
Over 4,000 entries have already been received, with the deadline open
until 15 July 2012 for submitting entries at www.keepexploring.cn to answer the question: "Why choose me to be a TV Star?" And don't
forget to get your friends to register and to vote as 15 of the top 25
finalists are selected entirely by public vote. As added incentive, if
one or more of your friends signs up for the competition based on your
invitation, you will be eligible to win great prizes. If your invited
friend wins the competition - you could win an iPhone!
Entries and uploaded entertaining videos can be submitted via the online
competition platform and 25 finalists will be short listed in Beijing
for a final audition and TV screen test in front of CTC's celebrity
Those who applied for the first round of competition (including
finalists) can also still apply for subsequent rounds. Registered users
can improve their chances by uploading new pictures and videos.
CTC is also embracing the latest promotional tool on Chinese social
media platform Weibo - the Weibo Ad App - as yet another example of CTC
pioneering latest technology in marketing to Chinese consumers online.
"We see this competition as a unique platform to establish closer ties
with Chinese travellers, providing a truly impressive showcase of the
fascinating and endless adventures that Canada offers," says Derek
Galpin, Managing Director of CTC China.
Since China granted Canada Approved Destination Status, the Canadian
Tourism Commission has significantly boosted efforts to promote Canada
to Chinese travelers. In 2011, Canada welcomed approximately 243,692
visitors from China - a remarkable increase of 25 percent over 2010.
The Canadian Tourism Commission anticipates equally promising growth in
About the Canadian Tourism Commission
The CTC is Canada's national tourism marketing organization, with a
vision to inspire the world to explore Canada. Working with partners in
the tourism industry and the governments of Canada, the provinces and
the territories, the CTC advertises and promotes Canada in 11 countries
around the world. In China, the CTC has opened an office in the capital
Issued by Grebstad Hicks Communications on behalf of Canadian Tourism
SOURCE Canadian Tourism Commission
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