MARKHAM, ON, June 18, 2012 /CNW/ - American Express Canada and Toronto
Pearson International Airport today announced a new collaboration
covering advertising, marketing, sponsorship and customer experience at
Canada's biggest airport.
With 33 million travellers passing through Toronto Pearson every year
and the average visitor spending 2.5 hours in the airport, American
Express sees this as a perfect venue to promote its brand and to do so
in a special way that fits with Toronto Pearson's strategy of improving
the guest experience and strengthening the airport's position as a
major gateway for Canada and North America.
"This is a very exciting partnership and one that goes far beyond
traditional advertising" said David Barnes, Vice President, Advertising
and Sponsorships, American Express Canada. "The real focus of our
relationship will be on adding services and benefits to improve the
travel experience for both our existing Cardmembers and other
travellers who will be exposed to our brand in a meaningful way and get
a taste of the special treatment we are famous for".
Enhancing the Travel Experience
The multi-million dollar program includes numerous joint initiatives
throughout the entire airport slated to roll out by the end of 2012, in
addition to preferred sponsor status with significant advertising and
For select Cardmembers (depending on type of Card), a suite of airport
benefits will be available including:
Access to fast-track airport security priority lanes in both Terminals 1
Complimentary valet services
15% parking discount at Express Park in Terminal 1 and Daily Park in
Terminals 1 & 3
Coming this fall, a designated taxi and limousine line located at the
In addition, some benefits will also be accessible to non Cardmembers,
Sponsorship of complimentary wi-fi Internet access throughout the
Access to special entertainment experiences and an American Express
sponsored revesting area after clearing security, both of which the
parties are currently working towards delivering
In addition to the benefits linked to the partnership, certain American
Express Cardmembers (based on Card) will continue to enjoy lounge
access to Plaza Premium Lounges (including the American Express
Lounges) and Air Canada Maple Leaf Lounges.
"We are very excited about our new partnership with American Express.
This partnership aligns with our strategic objective to provide new and
innovative services that enhance the travel experience", said Pamela
Griffith-Jones, Chief Marketing and Commercial Officer, GTAA. "American
Express and Toronto Pearson share a deep commitment to creating travel
experiences that will result in our guests feeling more welcomed,
relaxed and delighted."
About American Express Canada
American Express in Canada operates as Amex Bank of Canada and Amex
Canada Inc. Both are wholly owned subsidiaries of the New York based
American Express Travel Related Services Company, Inc., the largest
operating unit of the American Express Company. Amex Bank of Canada is
the issuer of American Express charge and credit cards, with outstanding products like the American Express® Gold Rewards Card, the Platinum Card ®, the American Expressr AeroplanPlus® Gold Card. Amex Canada Inc. operates the Corporate Travel and
Travellers Cheques divisions in Canada. American Express opened its
first offices in Toronto and Hamilton in 1853 and now employs 3,700
Canadians coast-to-coast. For more information, visit AmericanExpress.ca or connect with us at Facebook.com/AmericanExpressCanada and YouTube.com/AmericanExpressCAD.
About the Greater Toronto Airports Authority
The GTAA is the operator of Toronto Pearson International Airport, the
largest airport in Canada, the second largest airport in North America
in terms of international traffic (international and transborder) and
one of the largest airports in North America in terms of total
passenger and air cargo traffic. In 2011, 33.4 million passengers
travelled through Toronto Pearson.
SOURCE American Express
For further information:
Kate Weersink, on behalf of American Express
Danna Barak, on behalf of American Express
On behalf of Toronto Pearson, contact GTAA Media Office (416) 776-3709