Almar Sales Company Joins Forces With Beyond The Rack To Raise Funds For CureSearch For Children's Cancer

The donation coincides with September's Childhood Cancer Awareness Month

NEW YORK, Sept. 19, 2012 /CNW/ - Almar Sales Company, a leading manufacturer of fashionable accessories, cosmetics and princess dress-up, is teaming up with Beyond the Rack, North America's premier online retailer to raise funds and awareness for CureSearch for Children's Cancer.

(Logo: http://photos.prnewswire.com/prnh/20120919/NY74491LOGO-a)
(Logo: http://photos.prnewswire.com/prnh/20120919/NY74491LOGO-b)

In recognition of Childhood Cancer Awareness Month, Beyond the Rack will host a 7-day promotion from which a portion of proceeds will benefit CureSearch for Children's Cancer, a national non-profit with which the retailer has a close affiliation. Consumers will be able to shop the site for daily deals from September 20th to 27th for products from Princess Expressions and Expressions by Almar, two of Almar's leading brands. Together they will offer dresses, cosmetics, tutus, accessories, bags, jewelry, hair accessories and watches to raise necessary funds for research.

"Almar Sales Company is a family company founded by my grandfather over 45 years ago. Charity was very important to him and he always had a heart to help the unfortunate, which is why it is important for us to follow our founding principles by donating to children's cancer research programs like CureSearch to help other families keep their hopes and dreams for a cure alive," said Jackie Ashkenazie, Vice President of Business Development.

"So many of our families have been directly affected by cancer," said Beyond the Rack CEO Yona Shtern. "We are proud to join the fight alongside our friends at Almar."

A portion of the proceeds from every product purchased will go to the organization, plus the companies will match the first $5,000 of funds donated by customers. "While the overall survival rate for children's cancer has increased from 10 to 80 percent, for many types of children's cancer the survival rate is much less," said Albert Roy, Vice President of Operations for CureSearch. "We thank Beyond the Rack for their support and dedication to ensure that one day no child is diagnosed with cancer."

ABOUT ALMAR SALES COMPANY:
Almar Sales Company is an international consumer products manufacturer that specializes in the designing, manufacturing and distributing Cosmetics, Children's Toys, Fashion Hair Accessories, Costume Jewelry and Novelty Items. The company carries the highest level of inventory in all of its product categories, making it a one-stop shop for retailers. For over 45 years, Almar has been a reliable source for innovative quality products, and it continues to be a valuable partner to some of the largest retailers in the US and around the world. Brands include Expressions, Princess Expressions, My Princess Academy and a number of licensed and private label brands.

ABOUT BEYOND THE RACK:
Beyond the Rack, North America's premier online shopping club, offers its members the most sought-after designer brand apparel, accessories, beauty, and home decor products at up to 80% off retail. Ranked by Internet Retailer's Top 500 Guide as North America's fastest-growing e-tailer in 2011, Beyond the Rack sells its products in the context of two-day, first-come, first-served, limited-quantity events. Members can expect up to 15 new events each day, starting at 11AM ET. The privately held company has offices in Montreal and New York, with a staff of 360 full-time employees. Beyond the Rack proudly serves over 7 million members across North America.

ABOUT CURESEARCH FOR CHILDREN'S CANCER:
CureSearch for Children's Cancer supports children's cancer research by raising funds for National Cancer Institute sponsored clinical trials at more than 180 local hospitals in the US, and funds basic and translational research that offers the greatest potential to design treatments and improve outcomes for children with difficult-to-treat cancers.

SOURCE: Almar Sales Company

For further information:

Tara Clavell-Vera, Now & Zen Group, +1-212-564-2122, tara@nowandzengroup.com

http://photos.prnewswire.com/prnh/20120919/NY74491LOGO-a

http://photos.prnewswire.com/prnh/20120919/NY74491LOGO-b

PRN Photo Desk, photodesk@prnewswire.com

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