MONTREAL, Feb. 8, 2012 /CNW Telbec/ - Air Canada today launched a
worldwide seat sale to kick-off a yearlong celebration of the airline's
75th anniversary and introduced a new, all-inclusive pricing approach to
advertising that makes it easier for customers to shop, compare and
determine the final cost of air travel.
"This is a seat sale that has been 75 years in the making and Air Canada
is pleased to offer customers a chance to celebrate our milestone
birthday by putting the world on sale until February 16. With these
special fares, Air Canada is introducing a new, all-in approach to
advertising fares that will prominently display a final price
accompanied by a breakdown of the base fare plus the total cost of
additional charges, such as taxes, fees and surcharges. Our all-in
price advertising initiative is a response to our customers' increased
desire for transparency and simplicity when shopping for air fares,
whether they do so through print advertising, online searches or by
signing up for our webSaver email specials," said Craig Landry, Vice
President of Marketing at Air Canada.
Beginning today, Air Canada is adopting a new all-inclusive price
display for its aircanada.com website, webSaver emails, online third party advertisements and print
advertising. The approach uses a prominently displayed final price
accompanied by a breakdown of the base fare and total related taxes,
fees, charges and surcharges. Customers shopping online will find the
information by rolling their cursor over the base fare. Final ticket
prices may vary by routing and a la carte options selected. For sale
details please consult www.aircanada.com.
Air Canada is Canada's largest domestic and international full-service
airline providing scheduled and charter air transportation for
passengers and cargo to more than 180 destinations on five continents.
Canada's flag carrier is the 15th largest commercial airline in the
world and serves almost 34 million customers annually. Air Canada was
ranked Best International Airline in North America in a worldwide
survey of more than 18 million airline passengers conducted by
independent research firm Skytrax for its 2011 World Airline Awards.
Also in 2011, readers of Global Traveler magazine voted Air Canada "Best Airline in North America," and readers
of Business Traveler voted Air Canada "Best North American Airline for International Travel"
and "Best In-Flight Services in North America." In the annual Ipsos
Reid Business Traveller Survey, Air Canada was named "Canada's Favourite Airline for Business Travel." Air Canada was
preferred by 73 per cent of Canadian business travellers surveyed for
2011, the third consecutive year of improvement in Air Canada's ratings
in the national survey.
Air Canada provides scheduled passenger service directly to 60 Canadian
cities, 57 destinations in the United States and 63 cities in Europe,
the Middle East, Asia, Australia, the Caribbean, Mexico and South
America. Air Canada is a founding member of Star Alliance, the world's
most comprehensive air transportation network serving 1,290
destinations in 189 countries. Air Canada customers can collect
Aeroplan miles for future rewards through Canada's leading loyalty
program, and Top Tier members enjoy reciprocal frequent flyer benefits
including lounge and priority services. For more information visit aircanada.com, follow @AirCanada on Twitter and join Air Canada on Facebook.
SOURCE AIR CANADA
For further information:
Isabelle Arthur (Montréal) 514 422-5788
Peter Fitzpatrick (Toronto) 416 263-5576
Angela Mah (Vancouver) 604 270-5741
Internet : aircanada.com