New top tier program comes into effect today
MONTREAL, March 1, 2013 /CNW Telbec/ - Air Canada's re-branded Top Tier
frequent flyer recognition program, "Altitude", came into effect today,
the carrier announced. Specifically designed to recognize and reward
Air Canada's most frequent flyers, Altitude offers members a wide range
of travel privileges, rewards and additional status levels. Improved
benefits include enhanced priority travel services such as a
complimentary checked baggage allowance, higher upgrade priority for
higher status members, exclusive partner offers and new incentives such
as tier status gifts, as well as the creation of a new dedicated
website altitude.aircanada.com. Altitude members continue to enjoy travel privileges with over 25 Star
AllianceTM member airlines.
'We have renamed our Top Tier program Air Canada Altitude and
re-designed it to better recognize and reward our most frequent flyers.
These changes are the most significant made to the program since we
launched Air Canada Super Elite status over 15 years ago," said Craig
Landry Air Canada's Vice President, Marketing. "After sharing new
developments with members over the past year, we're pleased to mark
this day when Altitude's wide range of additional benefits and
exclusive perks come into effect. Altitude stands out as one of the
leading frequent flyer recognition programs in the world, re-designed
to offer Air Canada customers the privileges that are best aligned with
their travel frequency and needs."
Altitude Status Levels
Concurrent with the introduction of a number of enhanced benefits, Air
Canada Altitude includes two additional status levels for a total of
five. Members reach Air Canada Altitude status based on the number of
Altitude Qualifying Miles or Altitude Qualifying Segments earned on
eligible flights operated by Air Canada and its Star Alliance partners.
Altitude Prestige 25K
Altitude Elite 35K
Altitude Elite 50K
Altitude Elite 75K
Altitude Super Elite 100K
Priority Contacts: Eligible Altitude members have priority access to Air Canada and
Aeroplan call centres with new and improved reservation benefits such
as complimentary access to Preferred Seats and guaranteed reservations
in Economy class.
Priority Airport Services: Altitude members enjoy priority check-in and a complimentary checked
baggage allowance including waived handling fees for sports equipment.
Higher status members such as Super Elite 100K members enjoy exclusive
access to Air Canada's personalized Concierge service.
Lounge Access: Eligible Altitude members benefit from Air Canada's network of Maple
Leaf Lounges offering several complimentary services including business
centers, conference rooms, snacks, beverages and free WiFi. For more
information visit: www.aircanada.com/lounge
eUpgrades: Altitude members have access to the comfort and premium service of Air
Canada's Executive Class (North America) and Executive First
(international) cabins with complimentary eUpgrade Credits, featuring a
more generous international upgrade eligibility than other frequent
flyer recognition programs. Higher status members will now also be able
to upgrade Air Canada Vacations reservations as well as Aeroplan
ClassicFlight Rewards when traveling in North America.
Select Privileges: Altitude members can choose the combination of perks that best suits
their travel needs by selecting the privileges they value most
including: Bonus Aeroplan® Miles, eUpgrade Credits, access to Air
Canada's network of Maple Leaf Lounges, Altitude status for a friend
and much more.
Threshold Gifts: Altitude Elite 50K members and higher are now able to choose from a
range of exclusive gifts as they reach specific Altitude Qualifying
Mile thresholds - ranging from Bonus Aeroplan Miles and gift
certificates to free hotel stays and high-end electronics.
Star Alliance Recognition: Altitude members also benefit from priority services when traveling
with over 25 Star AllianceTM airlines around the world, including access to hundreds of airport
lounges worldwide for Altitude members identified as Star Alliance
Exclusive Partner Offers: Altitude members are further rewarded by official partners with perks
such as accelerated status recognition with major hotel chains and car
rental companies, plus exclusive discounts and Bonus Aeroplan Miles.
Air Canada Altitude and Aeroplan
Air Canada Altitude is designed to recognize Air Canada's most frequent
flyers with a wide range of premium products and services, such as
priority airport services, lounge access and upgrades.
Air Canada Altitude members remain Aeroplan members identified by their
Aeroplan Number. They also benefit from Air Canada's partnership with
Aeroplan, Canada's premier coalition loyalty program offering a wide
range of ways to earn and redeem Aeroplan Miles with over 150 partners.
Previously referred to as 'Status Miles,' Altitude Qualifying Miles are
earned and redeemed on eligible Air Canada and Star Alliance member
airlines flights, and are used for tracking towards a higher Altitude
status. Altitude Qualifying Miles earned on eligible flights are also
redeemable Aeroplan Miles, which can be used for Flight Rewards to over
1,000 destinations worldwide.
Altitude members enjoy for the first time the convenience of their own
website featuring an easy-to-use dashboard for selecting and managing
their privileges, choosing exclusive gifts and partner offers, as well
as tracking their status at all times. For more details visit: altitude.aircanada.com
Members will continue to book flights at aircanada.com, and can use their Aeroplan Miles to book flight rewards at aeroplan.com.
About Air Canada
Air Canada is Canada's largest domestic and international airline
serving more than 175 destinations on five continents. Canada's flag
carrier is the 15th largest commercial airline in the world and in 2012
served close to 35 million customers. Air Canada provides scheduled
passenger service directly to 59 Canadian cities, 55 destinations in
the United States and 64 cities in Europe, the Middle East, Asia,
Australia, the Caribbean, Mexico and South America. Air Canada is a
founding member of Star Alliance, the world's most comprehensive air
transportation network serving 1,329 destinations in 194 countries.
Air Canada rewards its most loyal customers through its top tier
recognition program, Altitude, that offers frequent flyers a range of
priority travel services, lounge access and upgrades to Executive
Class, complementing their membership in Aeroplan, Canada's premier
loyalty program, which provides numerous ways to earn and redeem
Aeroplan Miles with over 150 travel and retail partners.
Air Canada is the only international network carrier in North America to
receive a Four-Star ranking according to independent U.K. research firm
Skytrax. In 2012, Air Canada was ranked for a third consecutive year
"Best International Airline in North America" in a worldwide survey of
more than 18 million airline passengers conducted by Skytrax.
According to the 2012 Canadian Business Travel Survey conducted by
Ipsos Reid, Air Canada was the preferred airline for more than 79
percent of frequent business travellers in Canada. In 2012, readers of
Global Traveler magazine voted Air Canada "Best Airline in North America," the readers
of Business Traveler voted Air Canada "Best North American Airline for International Travel"
and "Best In-Flight Services in North America," and the readers of Premier Traveler voted Air Canada "Best North American Airline for Business Class
Service," "Best North American Airline for International Travel" and
"Best Flight Attendants in North America." For more information on Air
Canada visit aircanada.com and follow @AirCanada on Twitter and Facebook.
SOURCE: AIR CANADA
For further information:
Isabelle Arthur (Montréal) 514 422-5788
Peter Fitzpatrick (Toronto) 416 263-5576
Angela Mah (Vancouver) 604 270-5741
Internet : aircanada.com