Advertising & Design Club of Canada Names DDB Canada Interactive Agency Of The Year

Agency awarded Scarlet Letter and 41 awards from 64th annual Directions show

TORONTO, Nov. 8, 2013 /CNW/ - Last night, DDB Canada was presented with a prestigious Scarlet Letter and was named Interactive Agency of the Year (IAOY) by the Advertising & Design Club of Canada (ADCC) at the 64th annual awards show Directions. This marks the second year-in-a-row DDB Canada has been honoured with the exclusive Scarlet Letter prize, which recognizes excellence in interactive media.

"Scarlet Letters are awards that you always hope for, but never expect, because they represent the standard for Canada," says Kevin Drew Davis, chief creative officer, DDB Canada. "We are incredibly proud and humbled to have received such an honor because it acknowledges our commitment to creativity and digital across the country." 

The Interactive Scarlet Letter accolade falls on the heels of DDB Canada's digital group, Tribal Worldwide being named strategy's 2013 Digital Agency of the Year.  This win further bolsters the agency's strength in powerful digital storytelling, and strategic, idea-driven approach to building modern brands.

The ADCC's Directions awards are designed to encourage and promote the highest professional standards and are among the most widely recognized for excellence in Canada's creative community.  DDB Canada and Tribal Worldwide took home 41 out of the 397 Directions awards given out for exceptional work in advertising, graphic design, editorial & book design and interactive media.  In total, the agency was awarded with five Gold, 13 Silver and 23 Merit Direction awards for the following work:

  • Gold, TV single 30-seconds, Eli Lilly, "Mustang"

  • Gold, Promo, McDonald's Canada, "Our Food. Your Questions."

  • Gold, Online Film/Video Single, McDonald's Canada, "Behind The scenes of a McDonald's Photoshoot"

  • Gold, Best Use Of An Existing Social Platform, McDonald's Canada "Our Food. Your Questions."

  • Gold, Digital Integrated Campaign, McDonald's Canada "Our Food. Your Questions."

  • Silver, Online Film/Video Series, McDonald's Canada "Our Food. Your Questions."

  • Silver, Display Advertising Single, McDonald's Canada "Our Food. Your Questions."

  • Silver, Business To Consumer Site, McDonald's Canada "Our Food. Your Questions."

  • Silver, Best Use Of An API Or Service, Toronto Jewish Film Festival, "J-DAR"

  • Silver, Promo Single, Toronto Jewish Film Festival, "J-DAR"

  • Silver, TV Single 30-seconds, Toronto Jewish Film Festival, "Contractor"

  • Silver, TV Single 30-seconds, Eli Lilly Canada, "Curfew"

  • Silver, Cinema Single, Becel, "Love Letters"

  • Silver, TV Single 60-seconds, Becel, "Love Letters"

  • Silver, Newspaper Advertising Single, Toronto Crime Stoppers, "Drug"

  • Silver, PSA Advertising Single, Toronto Crime Stoppers, "Drug"

  • Silver, Radio Single 30-seconds, Eli Lilly Canada, "Kayaking"

  • Silver, Promo Single, Canadian Tourism Commission, "35 Million Directors"

  • Merit, Newspaper Ad Single, Subaru Outback, "Birds"

  • Merit, TV PSA Single, Canadian Women's Foundation, "Baby Shower"

  • Merit, Cinematography Single, Manulife Financial, "Working Kids"

  • Merit, Advertising Integrated Campaign, Toronto Jewish Film Festival, "Film. It's what Jews do best"

  • Merit, Product Or Service Promotion Site, Toronto Jewish Film Festival, "J-DAR"

  • Merit, Radio Single over 30-seconds, Toronto Jewish Film Festival, "Plumber"

  • Merit, Radio Campaign, Toronto Jewish Film Festival, "Lubing/Clogged/Flares"

  • Merit, Radio Single over 30-seconds, Toronto Jewish Film Festival, "Flares"

  • Merit, Advertising Transit Campaign, Toronto Jewish Film Festival, "Oscars/Gym Class/Plumber"

  • Merit, Advertising Transit Single, Toronto Jewish Film Festival, "Oscars"

  • Merit, Advertising Transit Single, Toronto Jewish Film Festival, "Plumber"

  • Merit, Newspaper Campaign, Toronto Crime Stoppers, "Buy/Drug/Rob"

  • Merit, PSA Advertising Campaign, Toronto Crime Stoppers, "Buy/Drug/Rob"

  • Merit, Newspaper Ad Single, Eli Lilly Canada, "Summer Camp"

  • Merit, Newspaper Ad Single, Subaru XV Crosstrek, "Silver"

  • Merit, Newspaper Ad Single, Subaru XV Crosstrek, "Orange"

  • Merit, Online Film/Video Series, Canadian Tourism Commission, "35 Million Directors"

  • Merit, Business To Consumer Site, BC Hydro, "Power Smart Month: Plinko"

  • Merit, Education & Information Site, BC Hydro, "Power Smart Month: Plinko"

  • Merit, Business To Consumer Site, Canadian Tourism Commission, "35 Million Directors"

  • Merit, Ambient Single, BC Hydro, "Shower"

  • Merit, Advertising Posters Single, The Eatery, "Squid Boobs"

  • Merit, Promo, Single, BC Dairy Association, "Music Makes More Milk"

About the ADCC
The Advertising & Design Club of Canada (ADCC), founded in 1948, is a non-profit, non-political group dedicated to encouraging excellence in Canadian advertising and design.  The Club's overall goals are simply these: to inspire creativity, to provide a forum for the exchange of ideas, to forge a sense of community and integrity among advertising and design professionals.  The ADCC runs an annual national; awards program and the Directions 2013 annual show.

About DDB Canada
DDB Canada is the most creatively acclaimed, internationally recognized marketing communications agency in Canada. Known for advertising that generates significant results for clients, DDB Canada is a "total communications company" whose fundamental belief is that creativity is the most powerful force in business. DDB Canada has offices in Vancouver, Edmonton, Toronto and Montreal. The agency's integrated groups include: DDB Kid Think (youth marketing), DDB Public Relations, Tribal Worldwide (digital, social and mobile), Karacters Design Group, RAPP Canada (direct), DDB Hodes Recruitment Communications (recruitment marketing) and ShopperDDB (shopper marketing).

SOURCE: DDB Canada

For further information:

For more information or interviews, please contact:
Paige Calvert
604.608.4421
paige.calvert@ddbcanada.com

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DDB Canada

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