ROTTERDAM, The Netherlands, Jan. 9, 2012 /CNW/ - Adfortel - currently
active as supplier of audio based mobile advertising services such as
VoiceAds and TuneAds - acquires app developer The AppFabrik. This will
expand Adfortel's audio based lines of business to apps and suits its
strategic developments. Financial details are not to be disclosed.
The first app to be launched is a messaging app enabling audio and
interactivity with its customer base. The AppFabrik will launch its
apps white labeled to 3rd parties such as brands, music labels,
operators and media agencies.
Besides offering stand alone apps, The AppFabrik apps will and can
always be integrated into the current Adfortel services portfolio, to
enable Adfortel to offer mobile advertising interaction with its users
in a fun and smart way. Adfortel is in doing so going a step further in
the mobile advertising business where interactivity is still largely
Adfortel's focus and lead in developing new and innovative mobile
advertising services again enables its clients and partners to be at
the forefront of a very dynamic mobile advertising market.
The AppFabrik's apps are being offered in several countries in regions
such as the Middle-East, Europe and the USA. Launches are expected at
the beginning of 2012.
About the AppFabrik
The AppFabrik is a young company dedicated to developing innovative apps
combining audio with fun and recurring business models.
Adfortel develops and provides innovative mobile advertising and content
solutions such as VoiceAds, TuneAds and various Apps. As a technology
and knowledge provider Adfortel assists mobile operators, media
agencies and advertisers in monetizing mobile inventories through
innovative technologies, local market knowledge and a vast experience
in mobile consumer offerings. Adfortel has strong partnerships with
media agencies to ensure inventory allocation and market research into
the effectiveness of mobile advertising channels like VoiceAds.
For more information, please visit http://www.adfortel.com.
For further information:
Adfortel: Igor Hendriksen, CEO, Igor@adfortel.com, +31-10-477-32-44; The AppFabrik, Brendon Carpenter, firstname.lastname@example.org, +31-6-42-37-10-86