Ad campaign to support downtown merchants - A much needed and welcome initiative

MONTREAL, June 20, 2012 /CNW Telbec/ - The Board of Trade of Metropolitan Montreal is pleased with the advertising campaign promoting all that downtown and its many businesses have to offer, which was unveiled today by the Mayor of Montréal, Gérald Tremblay. Ongoing demonstrations have had a negative impact on many merchants, and it is important to breathe new life into the economic heart of our city.

"This effort is an initial response to the blow struck to the city centre and its merchants as a result of repeated demonstrations," says Michel Leblanc, president and CEO of the Board of Trade of Metropolitan Montreal. "Given a significant drop in traffic, last month we encouraged people who love Montréal to resume their summer habits and to come celebrate the downtown core by visiting their favourite restaurants, taking in a show and shopping at the stores they love. We are pleased to see that the Ville de Montréal has acted quickly, and we hope that the media and opinion leaders will help revive activities downtown."

"We have long known that the secret to a great city lies in the vitality of its downtown, during and particularly after office hours," says Mr. Leblanc. "We encourage people who live and work downtown to enjoy and take back their neighbourhood. And we invite all Quebeckers to come discover the recent additions to the Quartier des Spectacles and enjoy the many free events at the festivals. This Ville de Montréal campaign is definitely a step in the right direction."

About the Board of Trade of Metropolitan Montreal
The Board of Trade of Metropolitan Montreal is made up of some 7,000 members. Its mission is to represent the interests of the business community of Greater Montréal and to provide individuals, merchants, and local businesses of all sizes with a variety of specialized services to help them achieve their full potential in terms of innovation, productivity, and competitiveness. The Board of Trade is Quebec's leading private economic development organization.

SOURCE BOARD OF TRADE OF METROPOLITAN MONTREAL

For further information:

Karine Abdel
Interim Advisor, Media Relations
Board of Trade of Metropolitan Montreal
Phone: 514 871-4000, extension 4015
kabdel@ccmm.qc.ca

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