Ackroo Selected As Loyalty Provider for Penticton Downtown Rewards
OTTAWA, March 7, 2013 /CNW/ - Ackroo Inc. (TSX-V: AKR), a loyalty and rewards technology and services provider,
today announcedit has been selected by the Downtown Penticton
Association (DPA), to launch their Downtown Rewards Program - a loyalty
program designed to promote local businesses in downtown Penticton,
British Columbia. Under the terms of the commercial agreement Ackroo
and its channel partner, Balanced Life Enterprises, will work with the
DPA and its business members to deploy the community-based rewards program. The Penticton Downtown Rewards Program is scheduled to
launch April 2, 2013.
Ackroo's web-based loyalty and reward software platform enables small to
medium sized businesses and merchants to remain competitive with major
brands and retailers with affordable, customized loyalty programs.
The Downtown Penticton Association connects the community's 33,000
residents and 780 downtown businesses including shopping, dining,
entertainment and professional services to enhance the economic
development and social fabric of Downtown Penticton.
The Downtown Rewards Program, powered by Ackroo, gives each merchant the
flexibility to create a rewards program that works best for both their
business and their customers while encouraging and rewarding Penticton
residents and tourists to shop local. Shoppers can swipe their Downtown
Rewards cards to earn and redeem rewards at participating downtown
businesses. Downtown Rewards cards are available to consumers free of
charge from participating merchants, the DPA and at various DPA events.
"We are excited to be working with the great team at the Downtown
Penticton Association and their members," said Steve Levely, vice
president, sales at Ackroo. "This new partnership is in line with
our plan to expand our support of business networks and merchant
coalitions; the DPA program is another significant proof point in this
"We are always looking for new ways to promote our downtown Penticton
businesses to local residents and to contribute to a positive
experience for our incredible tourism community. Part of the vibrancy
of Downtown Penticton is our unique merchants and what they have to
offer", said Kerri Milton, executive director of the Downtown Penticton
Association. "We saw a rewards program which works with the individual
needs of each business as an opportunity for customers to explore the
many merchants downtown and for the businesses to give back to their
customers. We have several merchants already signed on to the program
and are looking forward to continually adding more. By partnering with
Ackroo we can now provide our members an affordable way to give back
and reward consumers for shopping locally."
Ackroo enables small to medium sized businesses, independent merchants and business networks to increase profitability
and build long-term customer relationships through customized loyalty
and rewards programs. Their web-based solutions provide the power of a
massively scalable software platform in a lightweight online tool that
works with existing point-of-sale equipment, making it easy and
affordable for businesses of any size to design and launch their own
five-star loyalty program. Ackroo is headquartered in Ottawa, Canada.
For more information, visit: www.ackroo.com.
The TSX Venture Exchange has neither approved nor disapproved the
contents of this press release. Neither TSX Venture Exchange nor its
Regulation Services Provider (as that term is defined in policies of
the TSX Venture Exchange) accepts responsibility for the adequacy or
accuracy of this release.
SOURCE: Ackroo Inc.
For further information:
Chief Financial Officer | Ackroo
Tel: 613-599-2396 x714
Vice President, Marketing | Ackroo
Tel: 613‐599‐2396 x705