Ackroo announces Steve Levely as chief executive officer

OTTAWA, May 20, 2014 /CNW/ - Ackroo Inc. (TSXV: AKR) (the "Company"), a loyalty and rewards technology and services provider, is pleased to announce the appointment of Mr. Steve Levely to the position of chief executive officer coupled with the appointment of Eamonn Garry to the position of Chairman of the board of directors. 

The appointment of Mr. Levely as CEO supports the Company's continued focus on developing and selling an innovative and cost effective stored value and customer loyalty platform for local merchants across North America. Ackroo's SaaS-based solution is designed for small to medium sized businesses and merchants looking for an affordable and easy to implement loyalty platform that enables them to build long-term profitable customer relationships as well as remain competitive with major retailers and national brands.

As Executive Vice President of Sales and Marketing, Mr. Levely has played an instrumental role in building and leading the Company's sales and marketing strategy. Mr. Levely brings over 15 years' of successful sales leadership and business development experience in a variety of senior Sales and Marketing roles at such organizations as Pitney Bowes and Maritz.

In support of this change and strategy, Eamonn Garry will replace Jeff Durno as Chairman in which capacity he will continue to provide strong direction to the company particularly in the areas of technology and commercialization of the Ackroo product set. Jeff Durno will remain on the board.

 "Ackroo has made great progress across all aspects of the business in the past year," said Mr. Garry. "I look forward to continuing to work with Steve, the management team and the rest of the board to guide the company's next phase of growth."

"I am excited to continue to execute our plan which is focused on the growth of our customer base and the expansion of our strategic partners serving small to mid-sized local merchants", noted Steve Levely. "Our experience to date has allowed us to be more cost effective in terms of customer acquisition, while continuing to develop our strong product and service offering that is quickly becoming a key component of our merchant customers' strategy to attract and retain their customers."

About Ackroo

Ackroo provides gift card and loyalty solutions into the $145 billion North American gift card and loyalty market. Their solutions enable businesses, merchants and business networks to increase profitability and build long-term customer relationships through customized gift card and loyalty programs. Ackroo's web-based solutions provide the power of a massively scalable software platform in a lightweight online tool that works with existing point-of-sale equipment, making it easy and affordable for businesses to launch loyalty programs that deliver immediate return on investment. Ackroo is headquartered in Ottawa, Canada. For more information, visit: www.ackroo.com.

The TSX Venture Exchange has in no way approved nor disapproved the contents of this press release. Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

This press release contains statements that may constitute "forward-looking statements" within the meaning of applicable Canadian securities legislation. These forward-looking statements include, among others, statements regarding business strategy, plans and other expectations, beliefs, goals, objectives, information and statements about possible future events. Readers are cautioned not to place undue reliance on such forward-looking statements. Forward-looking statements are based on current expectations, estimates and assumptions that involve a number of risks, which could cause actual results to vary and in some instances to differ materially from those anticipated by Ackroo Inc. and described in the forward-looking statements contained in this press release. No assurance can be given that any of the events anticipated by the forward-looking statements will transpire or occur or, if any of them do so, what benefits Ackroo will derive there-from.

SOURCE: Ackroo Inc.

For further information: John Chapman, Chief Financial Officer | Ackroo, Tel: 613-599-2396 x714, Email: jchapman@ackroo.com

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