Coca-Cola Canada opens the discussion on kindness and celebrates some
special Canadians who go out of their way to make others happy
TORONTO, July 24, 2013 /CNW/ - Canadians have earned their reputation
for being polite, but how do they rate in their kindness towards
others? According to a national survey conducted by Environics Research
for Coca-Cola Canada, Canadians have shown kindness to others through
random actions an average of four times in the last four weeks.* This
includes such things as opening a door, offering to carry heavy items
or giving up a seat on public transit. Yet, 70 per cent of us feel many
of these acts don't receive the recognition they deserve. That's why
Coca-Cola Canada is celebrating some very special individuals who make
others happy with remarkable acts in their own communities across the
country. The goal? Share their stories to help inspire others to give a
little kindness too.
"When it comes to kindness, seeing really is believing," says Carolyn Harty, Senior Brand Manager, Coca-Cola. "More than half of
Canadians are motivated to pay-it-forward themselves when they see
others making a kind gesture. It is these small acts of kindness that
make a larger difference and inspire and create happiness."
Where the Stories Begin…
Coca-Cola Canada completed a cross-country search to find stories about
Canadians who are on a personal mission to create more happiness in the
world. Here are just a few of the special stories identified:
Make a Wish…Sixteen year old Sheliza Kassam, a native of Calgary, decided on her
thirteenth birthday that instead of gifts, she and her family would
help feed families in need. Her one small gesture ballooned into a
non-profit organization that Sheliza now runs to throw birthday parties
for children living in shelters who otherwise would not be able to
celebrate their special day.
Brown Baggin' It. Winnipeg teen Nathan Unrau, with the support of his parents Rohan and
Elsie Unrau, launched Lunches with Love - a non-profit organization that makes and donates 450 paper bag
lunches to Winnipeg's homeless shelters every other Saturday.
Dancing is in his Roots. Twenty-two year old Luke Watters from Halifax knows just how much dance
fuels a positive lifestyle. He now heads up a special organization
called Concrete Roots to help teens get off the streets and find their outlet in dance,
giving them the confidence to excel in something they love.
Inspiring Random Acts of Happiness
This summer, in an effort to inspire others and share happiness,
Coca-Cola Canada will be giving Sheliza, Nathan, and Luke a helping
hand with additional support and resources to make their act of
kindness even bigger.
More acts of kindness have been documented by filmmakers from across the
country and can be seen on www.youtube.com/openhappiness. The Open Happiness Project is a special program that provided 22
aspiring Canadian filmmakers with $2,000 or $3,000 grants to help
inspire more kindness and inevitably happiness through their art.
Coca-Cola is honoured to help showcase the diversity of voices through
these films and shine a light on these young adult filmmakers' work as
they grow in their careers.
"We're very impressed by the actions of these teens and the stories that
these filmmakers from across Canada have created and chosen to tell.
They truly inspire us all to think about how we can look at the world a
little differently," says Harty. "This summer, we hope every Canadian
can experience how a little bit of kindness can make others happy."
How Have Canadians Expressed Their Kindness In the Last Month?
Holding a door open for other people is the most common act reported
amongst Canadians (92 per cent)
Forty-one per cent of Canadian teens (15-17) have donated money to a
stranger in need or offered up their seat on public transit
Approximately half of Canadians have helped someone lost find correct
About Coca-Cola Canada
Coca-Cola in Canada operates in all ten provinces, and employs 6,300
people in more than 50 facilities, including seven production
facilities across Canada. We offer a wide variety of beverage brands,
many of which come in no-calorie and low-calorie options. These
beverages include sparkling soft drinks, still waters, juices and fruit
beverages, sports drinks, energy drinks and ready-to-drink teas. We're
proud to offer some of the most popular brands in Canada including
Coca-Cola®, Diet Coke®, Coca-Cola Zero®, Sprite®, Fanta®, Nestea®,
PowerAde®, Minute Maid®, Dasani® and vitaminwater®. Coca-Cola in Canada
is represented by Coca-Cola Refreshments Canada and Coca-Cola Ltd. For
more information about our Company, please visit our website at www.livepositively.ca or www.coca-cola.ca.
The survey was completed online from April 15th - 23rd, 2013 using Research House's omnibus services, with a sample of 1003
Canadians, 15 years of age or older.
*Data represents acts done in the last four weeks, based on survey
completed April 15 - 23, 2013
SOURCE: Coca-Cola Canada
For further information:
Jordana Wolch or Christine Testa
416-969-2666 or 416-969-2796; firstname.lastname@example.org or email@example.com
Coca-Cola Refreshments Canada
(416) 424-6373; firstname.lastname@example.org