THE DAVID'S BRIDAL "WHAT'S ON BRIDES' MINDS" SURVEY TELLS THE TALE OF THE LUCKY BRIDE
CONSHOHOCKEN, Pa., Nov. 4, 2013 /CNW/ - Tuesday marks one of the most highly anticipated wedding dates this year, 11/12/13. With this, David's Bridal is releasing additional information from their annual survey, "What's on Brides' Minds." This year's survey reveals that iconic wedding dates are still a popular choice amongst brides with a significant annual increase in the number of couples tying the knot this year on 11/12/13.
"Iconic dates have become a trend in the United States, reaching new heights when over 65,000 couples tied the knot on 07/07/07," said Brian Beitler, Chief Marketing Officer for David's Bridal. "11/12/13 is a sequential pattern, and we have learned that couples love dates that have patterns. The last consecutive series of the century will occur next year, 12/13/14. It falls on a Saturday, so we predict this date could reach record breaking numbers."
Wedding dates, including 11/12/13 and 12/12/12, can mean a lot of different things to different brides. Whether these dates are seen as lucky or symbolic, it seems the trend is here to stay.
- According to the David's Bridal "What's on Brides' Minds" survey, 40% of brides would consider planning their wedding on a special date, such as 11/12/13 or 12/13/14.
- David's Bridal estimates more than 3,000 brides will marry on 11/12/13. Compared to last year, this is a 722% increase.
The David's Bridal 2013 Survey was conducted by Wakefield Research (www.WakefieldResearch.com) between November 16th and November 27th, 2012. For this research, 500 interviews were fielded using an email invitation and an online survey among women ages 18 and older, who are engaged to be married or were married within the last two months.
Results of any sample are subject to sampling variation. The magnitude of the variation is measurable and is affected by the number of interviews and the level of the percentages expressing the results. For the interviews conducted in this particular study, the chances are 95 in 100 that a survey result does not vary, plus or minus, by more than 4.4 percentage points from the result that would be obtained if interviews had been conducted with all persons in the universe represented by the sample.
About David's Bridal
With more than 60 years of experience dressing women of all ages for life's special occasions, David's Bridal understands the importance of providing brides-to-be with a vast selection of exquisitely crafted bridal gowns and bridal party dresses. Known for outstanding value, fashionable designs and the ease of one-stop shopping, nearly 60% of all brides in the US choose to shop at one of more than 300 David's Bridal stores located across the US, UK, Canada and Puerto Rico. Working with a knowledgeable bridal consultant, a customer can enjoy trying on a wide selection of gowns and dresses in her size with the added convenience that most styles are available to take home the same day. To learn more about David's Bridal, visit www.davidsbridal.com.
For more information please contact:
Charly Rok 610.943.6583/ 917.912.2863
Copyright © 2013 David's Bridal, Inc. All rights reserved.
SOURCE: David's Bridal, Inc.
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