TORONTO, Feb. 14, 2013 /CNW/ - In an early morning press conference at
the opening of the Canadian International Auto Show in Toronto, the
Porsche 911 Carrera S was declared the 2013 Best New Design by the
Automobile Journalists Association of Canada (AJAC).
"We are delighted that the 911 was recognized for its design," said Joe Lawrence, President & CEO of Porsche Cars Canada, Ltd. "Although all-new, this latest generation of the iconic sports car is
still very much recognizable by its unmistakable silhouette, one of its
many defining traits since its introduction 50 years ago."
The top three finalists for the 2013 Best New Design award were the
Cadillac ATS, Porsche 911 Carrera S and the Porsche Boxster.
The Porsche 911 Carrera S was also the winner of AJAC's "Best New
Prestige and Performance Car (over $75,000)" class when the Canadian
Car of the Year category winners were announced in October 2012.
The intent of the AJAC Best New Design award is to identify and reward
the vehicle that exhibits the best balance of form and function.
Accordingly, the AJAC journalists selected the winner based on a
combination of aesthetics, function, and brand essence. The
aesthetics component reflects the sheer beauty of the design. The
function component assesses the manner and degree to which it
accommodates the practical requirements of the vehicle type. And
brand essence considers its success in conveying the image, heritage,
and values of the specific brand.
AJAC's annual Canadian Car of the Year awards program was created in
1985 with the purpose of providing consumers with sound, comparative
information on vehicles that are new to the market.
For that reason, the vote results that determined today's winners are
available to consumers as a resource buying guide on the AJAC web
site. Also available are the comparative test data derived from the
journalists' extensive four day evaluation of 180 new vehicles in
Niagara-on-the-Lake, Ontario in October. This annual event is known
in the industry as "TestFest". Shell Canada is the official fuel
supplier of the event.
The rigorous TestFest evaluation program includes real world driving on
public roads - exactly where consumers drive -so that the test and vote
results posted to the AJAC web site are directly relevant to potential
car and truck buyers.
Still looking to buy a 2012, 2011, 2010, or even an older vehicle? AJAC
archives the comparative test data and vote results from previous years
on its website. Check it out: www.ajac.ca > Vehicle Comparisons
This news release is brought to you by CNW Group: AJAC's official news
SOURCE: Automobile Journalists Association of Canada
For further information:
For more information on the 2013 Canadian Car of the Year Awards you can either visit our AJAC website, call the AJAC office at 1.705.924.3444, or send an email to: firstname.lastname@example.org.