BOUCHERVILLE, QC, July 3, 2012 /CNW Telbec/ - Just a few months after it
launched, its exceptional quality had already won over millions of
Canadian consumers; therefore, it comes as no surprise that Danone's
Oikos Greek Yogurt also made an impression on the 32 jury members of
the Canadian Grand Prix New Product Awards. In addition to being
awarded the "Best New Dairy Product", Oikos was named the "Best New
Canadian Product" across all categories.
A Retail Council of Canada initiative, the Canadian Grand Prix New
Product Awards are by far the most prestigious awards in the Canadian
food industry. Of the hundreds of products submitted this year,
122 competed as finalists for the jury's favourite.
"The dairy category is full of innovation, and many new products are
being released every year," noted Catherine Fortier, marketing director
with Danone Canada. "Being named best new product of such a category is
a remarkable honour, but in our view, winning the best new Canadian
product award is quite a feat!"
Developed in Boucherville, PQ, Oikos was inspired by Greek tradition and
made to offer a unique flavour and an incomparably rich, creamy
texture. It's a low-fat, yet protein-rich product that can be enjoyed
as-is or used in recipes.
About Danone in Canada
Danone Canada Inc. is a member of the Danone Group, a world leader in
the agrifood industry. As a manufacturer and distributor of quality
products combining superior taste with healthy ingredients, Danone is
Canada's largest producer of yogurt and other fresh dairy products.
Danone's mission is to bring health through food to as many people as
possible. For more information, please visit www.danone.ca.
SOURCE DANONE CANADA
For further information:
Source: Danone Inc. au Canada
(514) 524-6464, extension 300