TORONTO, Oct. 22, 2013 /CNW Telbec/ - Première Moisson announced the launch of the company's '189 Harwood' line, a new gourmet label developed specifically for grocery and super
store consumers, and is now available to Ontario customers looking to
treat themselves to delicious yet simple, speciality bakery products.
For more than two decades, Première Moisson has earned an enviable
reputation for its high-quality, healthy and fresh baked goods sold
only within its bakeries in Quebec. Now, consumers in Ontario can take
the taste of the bakery home from the grocery store freezer and enjoy
the same great flavour.
The first products launched under the '189 Harwood' label are mini
croissants, chocolate croissants and raisin brioches. Each product goes
from the freezer to the oven with no need to defrost or wait for rising
time before baking. Ready in 30 minutes, the mini pastries deliver
maximum taste bud pleasure while providing all the aromas and smells of
fresh baked pastries.
Starting today, the '189 Harwood' line of Viennese-styled baked goods
(viennoiseries) will be available in the baked goods freezer section of
Metro stores across Ontario. The mini croissants, chocolate croissants
and raisin brioches are the first in a line that will expand to offer
more tempting baked treats.
189 Harwood: The new face of Première Moisson in grocery stores
The name '189 Harwood' line pays homage to the address of the first
bakery and group head office in Vaudreuil-Dorion, Québec. The '189
Harwood' launch marks an important step in the history of Première
Moisson. With the 2011 acquisition of a new production facility in
Baie-D'Urfé, the company gained the tools to expand its products and
distribution to satisfy ever increasing demand without sacrificing any
"We are extremely proud to launch '189 Harwood' brand offerings which
are the result of two years of hard work and a healthy dose of
innovation by our team," said Josée Fiset, General Manager, Retail
Network and company spokesperson. "The challenge for Première Moisson
was to develop perfect pastries ready in no time for our customers.
Mission accomplished! Now, Ontario consumers can add a taste of French
cuisine to their morning without any of the mess and stress."
"Our viennoiseries, made with the finest ingredients, are unrivalled
from the standpoint of taste experience and can be prepared quickly at
any time of day," said Isabelle Marquis, Marketing Director, Retail and
Mini viennoiseries: convenient, natural and decidedly delicious!
Ideal for breakfast or snacking, all '189 Harwood by Première Moisson'
pastries are made with the finest ingredients: untreated, unbleached
flour and premium quality unsalted butter. The result is a signature
blend of flakiness on the outside, melt-in-your-mouth goodness on the
inside and overall exceptional taste.
Flaky on the outside and meltingly soft on the inside, they are the
perfect accompaniment for any gourmet-style breakfast. Enjoy plain or
with your favourite jam. Suggested retail price: $4.69 for a box of 10.
Mini chocolate croissants
Golden and flaky on the outside, our mini chocolate croissants feature a
generous helping of dark chocolate filling. Certain to delight pastry
aficionados of all ages! Suggested retail price: $5.19 for a box of 8.
Mini raisin brioches
Made using the mini croissant dough, our mini raisin brioches feature a
pastry cream filling flavoured with vanilla and amber rum. This
in-house recipe developed by our pastry chefs, is nothing short of
decadent! Suggested retail price: $5.19 for a box of 8.
A short of history of the '189 Harwood' line
In 1992, the Colpron-Fiset family acquired an ancestral property located
at 189 Harwood Boulevard in Vaudreuil-Dorion (Québec) where they opened
their first bakery. The house seemed predestined for its new vocation
as the owners came across an old bread bin in the attic.
It was in this community steeped in agricultural tradition that took
root the values of freshness, quality and authenticity which have
become the hallmarks of the Première Moisson brand. Almost twenty-five
years later, the company remains profoundly attached to the location
where it all began, a location which today houses its principal bakery.
With the new '189 Harwood' line, Première Moisson seeks to reassert the
company's aim to pursue development while remaining loyal to its
founding principles of ongoing innovation and pleasantly surprising
variations on traditional themes.
About Première Moisson
Première Moisson is a Québec company specializing in the production and sale of healthy
products prepared in keeping with authentic, time-honoured bakery,
charcuterie, pastry-making and gourmet specialty traditions. The
company focuses on a signature blend of freshness, quality and
authenticity which has earned Première Moisson an enviable reputation.
Wheat flours used by Première Moisson are unbleached, not chemically
treated and developed from an exceptional mélange of proprietary wheat
strains grown by Québec farmers, and based on input and expertise from
Les Moulins de Soulanges, co-owned by Première Moisson. These exclusive
Première Moisson flour blends are the result of an integrated farming
approach which employs a variety of innovative, common sense, whole
farm management techniques designed to preserve the environment.
Founded in 1992, Première Moisson operates 22 bakeries in the Greater
Montréal area and since September 2012, a location in the Social
Sciences Pavilion of the University of Ottawa. The company also markets
various bakery products through major grocery chains in Québec and
Ontario. In October 2013, Première Moisson introduced the '189 Harwood'
line of three gourmet favourites - mini croissants, chocolate
croissants and raisin brioches - available at Metro stores across
Québec and Ontario.
Image with caption: "189 Harwood is a line of gourmet products prepared by Première Moisson. The new gourmet label is intended specifically for grocery and super store consumers, with the name a call back to the address of the first company bakery and group head office in Vaudreuil-Dorion. (CNW Group/PREMIERE MOISSON)". Image available at: http://photos.newswire.ca/images/download/20131023_C6482_PHOTO_EN_32456.jpg
SOURCE: PREMIERE MOISSON
For further information:
Marnie Ivanich or Aliya Jiwan-Thawer
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